Foods Europe CMI Analyst

Location: Rotterdam, the Netherlands

Full-time (40 hours)

Local conditions apply

The role will be closed once the best match is found even before the posting end date

For the recruitment of this position, we would like to emphasize that local conditions apply to the position and for this vacancy in principle we will first consider candidates based in the Netherlands. If you are based outside of the Netherlands and you are interested to apply, please feel free to do so but we can only take your application on if a decision is made to also recruit outside of the Netherlands.

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE:

We are looking for a commercially driven and analytically strong CMI Analyst to join our team. This role plays a critical part in shaping category and brand performance understanding across Foods Europe by connecting external market data with internal business performance.

The ideal candidate combines strong analytical capabilities with business acumen, is comfortable working with multiple data sources, and can translate complex data into clear, actionable insights for senior stakeholders.

This is a role covering category performance analysis (50%), social & media insights (30%), and product innovation support (20%).

KEY RESPONSIBILITIES:

1. Market Performance & Strategic Insights (50%)

• Lead the development of external category performance updates

• Analyze and interpret data from sources such as Nielsen and other syndicated datasets

• Triangulate multiple data inputs to build a holistic view of category and brand performance

• Identify performance drivers, risks, and opportunities across markets (country & EU level)

• Conduct deep-dive diagnostics and translate findings into clear, actionable recommendations

• Build compelling storylines and presentations tailored to senior stakeholders • Act as a thought partner to business teams, challenging assumptions with data driven insights

2. Social & Media Insights (30%)

• Leverage a wide range of data sources including social listening, search data, and media analytics

• Set up and guide teams to use internal tools and dashboards to monitor trends and performance

• Identify emerging consumer, cultural, and category trends to inform brand strategy

• Translate digital and media signals into business-relevant insights and opportunities

• Collaborate cross-functionally to integrate insights into marketing and communication strategies

3. Product Innovation & CMI Support (20%)

• Support product innovation projects through data analysis and insight generation

• Conduct and analyse:

o Concept testing

o Proposition testing

o Communication testing

o Pack design testing

• Synthesize results into clear recommendations for cross-functional teams

• Present findings in a simple, impactful way to support decision-making

What Success Looks Like in This Role

• You consistently turn complex data into clear business actions

• You are seen as a trusted advisor by stakeholders

• You proactively identify opportunities and risks, not just report performance

• You bring together multiple data sources into a coherent, insightful narrative

• You stay ahead of consumer and cultural trends, translating them into brand impact

WHAT YOU NEED TO SUCCEED

Core skills

• Strong analytical thinking with the ability to interpret complex datasets

• Solid business and financial acumen

• Ability to connect internal performance with external market dynamics Experience with data triangulation across multiple sources

• Strong storytelling and presentation skills

• Ability to influence and engage senior stakeholders

Technical & Analytical Skills

• Familiarity with digital analytics (social listening, search, media data)

• Comfortable using analytical tools and dashboards (e.g., Excel, Power BI, etc.)

• Ability to work with both quantitative and qualitative data

Ways of Working

• Proactive, curious, and solution-oriented mindset

• Strong stakeholder management and collaboration skills

• Ability to manage multiple projects and priorities

• Comfortable working in a fast-paced, ambiguous environment

Experience

• Minimum 3+ years of experience in:

o Consumer & Market Insights (CMI), Analytics, or Business Intelligence

o Consulting, FMCG, or data/insights-driven environments

• Proven experience working with market data (e.g., Nielsen, Kantar, IRI) Experience in performance analysis and insight generation

• Exposure to digital, media, or social analytics is a strong plus

• Experience supporting innovation or product testing projects is advantageous

EXCITED?

Join Unilever and our team! To apply, you must do so online. Please do not forget to upload your CV and a motivation letter.  Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

Looking forward to meeting you! 

Please note this is a Direct Search led by Unilever. Applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs.

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, parenthood, pregnancy or any other basis protected by applicable law, and will not be discriminated against. 

By highlighting the gender diversity at the workplace, Unilever encourages women equally men to apply. If you look for a job after a long career break or after any type of leave, do not hesitate to apply.

Please save a copy of this vacancy for personal use as it will disappear from the website after closing of the role.