Tractian

Field Marketing Specialist

Atlanta, GA Full Time
Marketing at TRACTIAN

TRACTIAN’s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey—from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN’s technical expertise and transformative solutions.

What you'll do

As a Field Marketing specialist, you will execute localized marketing strategies and tactics to drive brand awareness, lead generation, and sales pipeline growth. You’ll plan and manage events, including trade shows, webinars, in-person activations, and strategic partnerships to engage key decision-makers in the manufacturing sector. Working cross-functionally with Sales, Product Marketing, and Demand Generation, you’ll ensure alignment and maximize the impact of field marketing initiatives.