Title: Regional Marketing Specialist - AUS
Reports to: Senior Director, Regional & ABM Marketing
Location: Remote Australia
What We Do: Huntress is a fully remote, global team of passionate experts and ethical badasses on a mission to break down the barriers to cybersecurity. Whether creating purpose-built security solutions, hunting down hackers, or impacting our community, our people go above and beyond to change the security game and make a real difference.
Founded in 2015 by former NSA cyber operators, Huntress protects all businesses—not just the 1%—with enterprise-grade, fully owned, and managed cybersecurity products at the price of an affordable SaaS application. The Huntress difference is our One Team advantage: our technology is designed with our industry-defining Security Operations Center (SOC) in mind and is never separated from our service.
We protect 3M+ endpoints and 1M+ identities worldwide, elevating under-resourced IT teams with protection that works as hard as they do. As long as hackers keep hacking, Huntress keeps hunting.
What You’ll Do:
Huntress Australia is looking to grow its marketing team and presence. We are looking to add a Regional Marketing Specialist to the team. As the APAC Regional Marketing Specialist, you will be responsible for driving demand generation, pipeline growth, and brand awareness across the APAC region.
This role is a hybrid of regional marketing, ABM, and strategic events, and is responsible for planning and executing multi-channel demand-generation campaigns, webinars, and regional marketing events that engage prospects, customers, and partners. Your strategic execution and expertise in APAC will drive growth and elevate the company’s brand visibility. You’ll work cross-functionally with sales, channel teams, and global marketing to ensure APAC campaigns align with business objectives and are executed successfully.
This position requires ~ 40% travel.
Responsibilities:
Regional Demand Generation & Campaigns
- Execute regional demand generation programs to support pipeline growth, customer acquisition, and brand awareness across APAC.
- Localize global marketing campaigns to ensure cultural and regional relevance.
- Collaborate with the digital marketing team on paid media, email campaigns, and content syndication.
- Collaborate with webinar team to execute webinars, virtual events and digital experiences to drive thought leadership and lead generation.
- Partner with the content team to create localized assets (case studies, blogs) to support demand generation.
- Partner with Product Marketing, Brand & Creative, and Security teams to bring demand-generation content and messaging for each stage of the funnel to market for owned products, verticals, and accounts
- Collaborate with Marketing Operations and Demand Generation to analyze campaign performance and optimize programs for lead quality, conversion rates, and ROI.
Regional Marketing Planning & Execution
- Execute comprehensive APAC regional marketing strategies that are aligned with sales and marketing objectives to drive revenue and market expansion in your assigned area of ownership
- Collaborate with Strategic Events, Product Marketing, and Brand & Creative teams to create best-in-class booth designs and experiences
- Collaborate with sales and marketing teams to align event themes and messaging with the overall marketing strategy
- Collaborate with marketing operations and sales leadership to identify key cities and target accounts for field activations.
- Coordinate the planning and execution of regional events, including trade shows, conferences, roadshows, and sponsored industry events
- Drive event follow-up and lead handoff processes to accelerate pipeline and conversion rates.
Cross-Functional Collaboration
- Demonstrated success collaborating with Sales, Demand Generation, Product Marketing, Content, and Creative teams to align regional marketing efforts with broader marketing initiatives and company revenue targets
- Work closely with regional and territory sales leaders to understand market needs and customize regional marketing strategies accordingly
What You Bring To The Team:
- 4+ years of experience in demand generation, field marketing, event management, or related roles, preferably in cybersecurity/SaaS
- Strong knowledge of the APAC market, cultural nuances, and regional marketing best practices.
- Proven track record of executing multi-channel demand generation campaigns that drive pipeline and revenue.
- Proven track record of successfully planning and executing webinars, corporate events, branded roadshows, and field events that drove revenue and positively impacted the brand
- Strategic mindset and ability to align demand generation and regional marketing initiatives with overall business goals
- Excellent communication and presentation skills, with the ability to collaborate effectively with cross-functional teams
- An analytical mindset with the ability to measure and analyze the impact of demand generation and field marketing campaigns
- Budget management experience, with a focus on resource optimization and ROI
- Ability to thrive in a fast-paced and dynamic environment, with a strong sense of urgency and adaptability
- Ability to travel ~40% of the time
What We Offer:
- Fully remote work
- At least one annual trip to the US for Summer Summit, with additional local events in Australia!
- New starter home office set up reimbursement ($800 AUD)
- 12 weeks paid parental leave for both primary and secondary carers
- Digital monthly reimbursement ($185 AUD)
- Subsidised private health insurance through our preferred provider
- Stock options for all full-time employees
- Access to the BetterUp platform for coaching, personal, and professional growth
Huntress is committed to creating a culture of inclusivity where every single member of our team is valued, has a voice, and is empowered to come to work every day just as they are.
We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, disability, veteran status, genetic information, marital status, or any other legally protected status.
People from all culturally diverse backgrounds, including Aboriginal & Torres Strait Islander Peoples, are encouraged to apply.
We do discriminate against hackers who try to exploit small businesses.
Accommodations:
If you require reasonable accommodation to complete this application, interview, or any pre-employment testing or participate in the employee selection process, please direct your inquiries to accommodations@huntresslabs.com. Please note that non-accommodation requests to this inbox will not receive a response.
If you have any questions about your personal data privacy at Huntress, please visit our privacy page.