Field Marketing Manager

Field Marketing Manager

Location: Austin, TX (Hybrid)
Compensation: Competitive base + benefits

Togetherwork is a rapidly growing, $200+ million vertical-based software company providing solutions across 12 distinct markets. Our mission is to empower communities, organizations, and businesses to thrive by delivering user-centric software that helps them run and grow. With over 700 employees and a new headquarters in the heart of Austin on South Congress, we are expanding our team and, with a proven executive leadership team, are focused on delivering innovative solutions and delightful interactions for our 70,000+ customers.

Togetherwork is seeking a dynamic and results-driven Field Marketing Manager to lead and execute targeted field marketing initiatives across our portfolio of software solutions. This role serves as a critical bridge between marketing and sales, driving pipeline generation through strategic event planning, onsite activation, and data-driven campaign execution within key vertical markets.

What You’ll Do:

• Develop and execute a comprehensive field event brand strategy, including booth design, swag, and onsite engagement to create impactful event experiences.
• Partner closely with Sales and Product Marketing teams to plan and execute field marketing programs aligned to key industry segments and revenue goals.
• Customize event programming and campaigns for vertical-specific audiences, ensuring relevance and effectiveness in driving pipeline and customer engagement.
• Leverage AI tools and marketing automation to scale field marketing efforts, improve efficiency, and optimize campaign performance.
• Plan, manage, and execute in-person field events, including logistics, staffing, onsite experience, and post-event follow-up strategies.
• Collaborate with SDRs and Sales teams to ensure timely and effective follow-up on leads generated from events, including providing enablement materials and tracking conversion metrics.
• Own and manage the field marketing budget across verticals, ensuring efficient allocation of resources and clear measurement of ROI.

What You’ll Bring:

• 3–6+ years of experience in field marketing, event marketing, or demand generation within a B2B software or SaaS environment.
• Proven experience planning and executing successful in-person events and field marketing campaigns that drive pipeline and revenue.
• Strong collaboration skills with the ability to work cross-functionally with Sales, Marketing, and Product teams.
• Experience leveraging marketing technology, automation platforms, and AI tools to scale programs and improve outcomes.
• Analytical mindset with the ability to measure performance, optimize campaigns, and demonstrate ROI.
• Excellent project management and organizational skills with strong attention to detail.
• Strong communication and interpersonal skills, with the ability to represent the brand effectively at events.

Preferred:

• Experience working in a vertical SaaS or multi-product environment.
• Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).
• Background in managing multi-event programs across diverse geographic regions or industries.

What Drives Us:

At Togetherwork, we exist to help community-driven organizations grow and thrive by creating better experiences for the people they serve. As part of our team, you will contribute to our TW28 vision by living our core values:

• Obsess over our customers
• Own it. Together
• Move fast with purpose

These values guide how we work, support one another, and build a strong, connected culture—both globally and here in Austin.

Benefits & Perks:

• Medical, dental, and vision insurance options
• 100% employer-paid short/long term disability
• Basic life insurance
• 401(k) with company match up to 4%
• Flexible paid time off built on mutual trust and accountability
• 10 sick days annually
• 10 company-paid holidays
• 6 weeks paid parental leave
• A culture that values work/life balance and celebrates success

Inclusion and Diversity:

Togetherwork is an Equal Employment Opportunity Employer. We value diverse backgrounds, experiences, and viewpoints. Employment decisions are made without regard to race, color, religion, gender, gender identity, sexual orientation, disability, veteran status, age, or any other protected status under applicable laws.

About Togetherwork:

Togetherwork provides integrated software and financial solutions to a wide range of communities and organizations including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, pet services, and more.

Our mission-critical tools help our customers manage and grow their communities while enhancing member engagement. Our team is united in helping clients better serve and empower their communities.

Interview Process & Expectations:

Our interviews are designed to be interactive and conversational. Candidates are expected to respond based on their own experience and thinking during live interviews.

To ensure a fair and consistent process, the use of real-time AI tools or external assistance during interviews is not permitted. Interviews are intended to reflect each candidate’s independent judgment, problem-solving ability, and communication skills.