Field Marketing Manager

​​​​The Manager, International Field Marketing oversees and supports franchisees in executing marketing strategies and initiatives to drive brand awareness, customer acquisition and revenue growth for the following brands in the region: Arby’s, Baskin-Robbins and Jimmy John’s (specific brand responsibilities are subject to evolve over time as regional business needs evolve). This role works closely with regional and cross-functional Inspire Brands teams to create and implement campaigns that resonate with local markets and ensure alignment with overall brand strategies, ensuring there is consistency in branding, messaging and promotions.  Success in this role requires developing and maintaining strong relationships with franchisees, vendors and key internal stakeholders (International marketing, regional, digital, supply chain, operations training, finance). This role demands an individual who is highly organized and detail-oriented at the core, but also skilled at articulating and understanding big picture strategy and can translate that to a specific region or country. ​​​ 

RESPONSIBILTIES 

• Lead and guide franchisees in developing localized, integrated multi-channel marketing strategies that align with both regional and overarching business objectives, ensuring a consistent and effective approach across channels

• Manage media strategies across traditional, digital, and emerging channels, including developing and driving strategic loyalty programs and partnering with Regional Digital and Delivery Team to develop meaningful and impactful 3rd Party Delivery programs

• Track, analyze, and optimize marketing campaign & business performance including leveraging both internal and external data

DECISION MAKING AUTHORITY

​​Authority to lead projects and planning with oversight from Head of International Field Marketing, Americas​ 

NO DIRECT REPORTS

TRAVEL REQUIRED- up to 30% international and domestic travel possible

 

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.