Field Marketing Manager

This is a full-time role as a Field Marketing Manager, located onsite in New York, NY.

We’re looking for a scrappy, highly organized operator to own field marketing at Hadrius, driving high-quality pipeline through events, executive dinners, and account-based engagement.

This is not an “events for brand” role. This is a pipeline role.

You’ll be responsible for turning every event into measurable revenue, from pre-event meeting booking to on-site execution to post-event conversion. You’ll work closely with Sales to ensure events consistently generate qualified meetings, opportunities, and pipeline.

This role sits at the center of GTM execution and is critical to scaling our revenue engine.

You will work directly with the founding team to design and build the future of the financial system. We pride ourselves on having a culture that rewards impact and success generously. We’re focused first and foremost on empowering each other to do our best work, today and into the future. You'll be on a team that works incredibly hard and seeks other exceptional people excited to do the same.

Responsibilities

First week:

• Learn our ICP, target accounts, and core messaging
• Review upcoming events and existing pipeline goals
• Align with Sales on target accounts and meeting booking strategy
• Audit current event playbooks and identify immediate gaps
• Plan and execute on committed industry conferences

First month:

• Own execution of upcoming industry events end-to-end:
  • Logistics, vendors, booth setup, timelines
  • Pre-event outreach and meeting booking with AEs
• Drive strong pre-event pipeline motion (not relying on booth traffic)
• Launch targeted outreach campaigns:
  • Email + LinkedIn coordination with Sales
• Support AEs on-site execution to ensure high-quality meetings
• Implement structured post-event follow-up workflows
• Track performance metrics across meetings, attendance, and pipeline

First 3 months & beyond:

• Consistently drive high-quality pipeline from every event
• Scale a repeatable event playbook:
  • Pre-event booking engine
  • On-site execution standards
  • Post-event conversion workflows
• Organize and run high-impact dinners / executive roundtables
• Improve meeting to opportunity conversion rates
• Optimize cost per meeting and cost per opportunity
• Build tight ROI tracking across all events
• Continuously refine targeting and event strategy with Sales and Growth

What “Good” Looks Like

• Events consistently produce qualified meetings and pipeline
• Strong pre-event booking motion (not dependent on booth traffic)
• High conversion from meetings to opportunities
• Clear ROI and performance tracking for every event
• Tight alignment with Sales on target accounts and outcomes

About You

• Operator: You execute flawlessly and take ownership end-to-end
• Scrappy: You find ways to make things happen with limited resources
• Highly organized: You manage multiple events, timelines, and stakeholders
• Revenue-minded: You think in pipeline, not just attendance
• Collaborative: You work closely with Sales and enable their success
• Detail-oriented: You catch the small things that make events successful
• Hungry: You’re early in your career and want to grow quickly

Qualifications

• 2–5 years of experience in B2B event or field marketing
• Experience executing conferences, trade shows, or field events
• Proven ability to manage event logistics end-to-end:
  • Vendors, booths, timelines, coordination
• Experience with:
  • Pre-event outreach (email, list building, targeting)
  • Post-event follow-ups and campaign workflows
• Experience working closely with Sales:
  • Booking meetings
  • Supporting AEs on-site
• Strong project management and organizational skills

Strong bonus:

• Experience running dinners or executive roundtables
• Familiarity with ABM-style targeting
• Experience with tools like Salesforce, HubSpot, Splash, Goldcast
• Exposure to fintech, compliance, or SaaS events

Benefits

• 401k (100% match up to 6%)
• Healthcare, dental, vision.