Field Marketer

The Role

As a vital growth marketing team member, you will partner with sales to develop and execute field-based programs, including industry conferences, custom hosted events, and field-level demand generation campaigns to build awareness, drive leads, and help accelerate opportunities to close.

What You’ll Do

• Lead the development and execution of segment strategies, including integrated customer and prospect campaigns (events, webinars, and digital programs) and the foundational sales materials required to drive success.
• Collaborate with internal teams such as product marketing, design, content marketing, customer advocacy, public relations, social media, and digital team to manage field marketing program components
• Serve as the subject-matter expert for your segment, developing a deep understanding of customers, use cases, and product capabilities to inform strategy and campaigns.
• Develop and own relationships with stakeholders such as event organizers, association contacts, speakers, and other relevant partners.
• Create and deliver reports after event completion, with metrics and suggestions for a path forward.

What we look for

• 4+ years of experience in B2B marketing and/or event management
• Experience within public sector, specifically state and local government market, is highly desirable
• Proven track record of developing creative integrated field/digital programs to engage prospects at regional level
• Hands-on execution ability to manage multiple priorities with effective project management, time management, prioritization, and organizational skills, with extreme attention to detail and ability to work closely and strategically with sales
• Excellent verbal and written communication and interpersonal skills, with the ability to engage and motivate internal leaders/teams across functions
• Experience with marketing tools like Hubspot and Salesforce, as well as proficiency using other office productivity applications and productivity tools (e.g., Microsoft Office, Slack)
• Self-starter capabilities to take the initiative with an optimistic “can do” attitude and a strong sense of teamwork
• Located in the DC or SF region, willing to come into the office 3x per week in a hybrid capacity.

 

Salary Range: $110,000 - $150,000 Annually + Sales Commission + Benefits + Equity (if applicable) + Bonus (if applicable)

Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific work location. Information on the benefits offered is here.