Field Marketer

📌 About the job:

Dandelion Energy is seeking a driven, strategic Field Marketer to serve as our on-the-ground expert and brand ambassador in the Eastern U.S., focused on supporting our largest homebuilder partners.

This mid-level role blends strategy + execution: relationship building, sales enablement, partner training, localized marketing strategy, and hands-on event + collateral execution. You will work directly with builder sales teams to ensure homes equipped with Dandelion geothermal systems are successfully marketed and sold to homebuyers.

You’ll bring curiosity, polish, and energy while operating as the connective tissue between our builders, their sales agents, and Dandelion’s Sales, Marketing, and Product teams. This role is full-time, with extensive travel (50%+) across the Eastern U.S.

🛠️ Responsibilities:

Builder Relationship Management & Sales Enablement

• Build deep, trusted relationships with homebuilder sales teams.
• Develop localized strategies and collateral to educate homebuyers on geothermal benefits.
• Deliver training and educational programs to ensure builder teams are confident advocates for Dandelion.

Strategy & Collateral Development

• Own the Eastern U.S. field marketing strategy for the new-construction vertical.
• Create, localize, and manage execution of brochures, point-of-sale materials, signage, digital assets, and presentations.

Influencer & Partner Education

• Build and run education programs for realtors, community managers, mortgage brokers, and other key influencers.
• Host events, webinars, and info sessions tailored to these audiences.

Market Feedback & Intelligence

• Serve as the “voice of the homebuyer,” gathering on-the-ground insights into motivations, hesitations, and purchase dynamics.
• Provide actionable qualitative + quantitative feedback to Marketing, Sales, and Product to shape GTM strategy and messaging.

Travel

• Travel up to 50%+ across the Eastern U.S. to work with builder partners and support events.

🧠 You will thrive in this role if you:

• Love blending strategy with hands-on execution.
• Are energized by being customer-facing and building relationships.
• Are a strong presenter who can educate, persuade, and inspire builder sales teams + influencers.
• Think like a marketer but collaborate like a sales partner.
• Have high ownership, impeccable follow-through, and bias for action.
• Are passionate about sustainability and electrification in homebuilding.

✅ Must-haves:

• 3–5 years of experience in field marketing, channel marketing, sales enablement, or builder marketing.
• Experience building measurable marketing programs that drive sales outcomes.
• Exceptional presentation + public speaking skills.
• Proven relationship-building ability with external partners (B2B2C a bonus).
• Strong written and verbal communication skills.
• Ability to travel extensively.
• Bachelor’s degree in Marketing, Business, Communications, or related field.

🌟 Bonus points for:

• Experience in energy, home construction, real estate, or high-value B2C tech.
• Experience driving demand for a new or niche category.
• Field marketing in a builder or developer ecosystem.
• Passion for clean energy or sustainability.