We're a product-first team on a mission to help grow the cybersecurity culture 🔐
We want to instill cybersecurity good practices to employees in a way that's actually effective, and entertaining enough so that employees don't feel like they're working. Think Duolingo but for cybersecurity.
We created a platform to easily rollout a cybersecurity awareness program: the platform sends chat-based 4-minutes long courses to teams. Following the courses, the other side of the platform simulates phishing attacks, to prepare employees to face hackers — but in a safe environment.
Created in 2020, Riot has raised $30m with top-notch investors (Y Combinator, Left Lane, Base10, Funders Club and Frst Capital), and is now protecting more than 500,000 employees in over 1,000 companies (including Intercom, Deel and Deezer) all over the world.
Cybersecurity is everywhere. It's impacting everyone, everyday, and it's becoming the number one risk to any organization, whether it's a small business or a big firm. Yet, the cybersecurity culture in most companies is a disaster. Hackers are leveraging this by targeting the weakest link: the employees. We're on a mission to fix that.
What you will do 🤝
We are strengthening our field marketing organisation with a two-person structure:
Field Marketing Manager – France (this role)
Field Marketing Manager – International (already in place)
Each owns a dedicated geographic scope and works closely together to ensure consistency, scale, and operational excellence.
Reporting to the VP Sales, your mission is clear: own all events for the French market (mid-market and enterprise).
You will design and execute our field marketing plan in France: trade shows, partner events, customer clubs, executive dinners, and city roadshows (in the spirit of what companies like Odoo do). Your north star is simple: generate qualified pipeline for the sales team and make Riot visible as the reference brand for security awareness in France.
You will work closely with Sales (Mid-Market and Enterprise), Marketing and Customer Success. This is a hands-on role: you own the complete lifecycle of each event or initiative, from developing concepts, budgeting, executing and post-event follow-up.
1. Strategy & planning
- Build and own the annual and quarterly events & field marketing plan for France, aligned with pipeline targets per segment (Mid-Market / Enterprise).
- Prioritise the right mix of:
- Third-party trade shows and conferences
- Riot-branded roadshows and city events
- Executive breakfasts/dinners, roundtables
- Customer and partner events
- Webinars and hybrid events when relevant
- Own the French events budget (planning, allocation, tracking, ROI).
- Align regularly with Sales leadership on focus verticals, key accounts and territories to influence the event calendar.
2. Third-party events & trade shows
- Identify, evaluate and select the most relevant trade shows, conferences and partner events for Riot in France.
- Negotiate packages and manage relationships with organisers and partners.
- Own the full project plan:
- Booth design, brand visibility, speaking slots
- On-site operations, staffing plan, demo setup
- Pre-event campaigns (email, SDR sequences, social, 1:1 outreach)
- Lead capture, scanning tools and process on-site
- Post-event follow-up with SDRs/AEs (playbooks, SLAs, reminders).
3. Riot-owned events & roadshows
- Design and execute Riot-branded events in key French cities:
- Roadshows, breakfasts, lunches/dinners, workshops, customer clubs.
- Define clear objectives and target audience for each event (new logo pipeline, expansion, C-level advocacy, partners, etc.).
- Build compelling formats with Sales, CS and Product:
- Agendas, speakers, demos, customer stories, panels.
- Manage all logistics:
- Venue scouting and negotiation
- Catering, AV, signage, branding, swag
- Invitations, registrations, reminders, no-show reduction.
4. Digital extension & promotion
- Turn every major event into a 360° campaign:
- Landing pages, registration forms, emails, paid and organic social, sales enablement material.
- Co-own webinar formats for the French market when they are part of the field plan (topics, speakers, promotion, follow-up).
- Work with Content/Brand to repurpose event content (recaps, clips, quotes, customer stories) for Sales and Marketing.
5. Lead management, reporting & optimisation
- Define and enforce a clean lead capture and routing process for all events:
- Fields, forms, tracking links, tags, lifecycle stages in the CRM.
- Work with Sales Ops/RevOps to ensure:
- Proper attribution of pipeline to events
- Dashboards for event ROI (per event and per event type).
- Run systematic post-event reviews with Sales:
- Pipeline generated, opportunities created, meetings held, deals influenced.
- Lessons learned and playbook updates for future iterations.
6. Internal events (secondary scope)
- Support internal events that are critical for culture and execution:
- Quarterly kick-offs, offsites, all-hands, specific internal “Riot Life” moments.
- Bring the same operational rigour and sense of experience as for external events.