Field Event Associate

Field Marketing Associate (B2B)

Location: New York (Hybrid)
Travel: Up to 40%

Salary: 80K Annual

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• About the Opportunity

  We’re seeking a highly organized, hands-on Field Marketing Associate to join our North America Marketing team. In this role, you’ll partner cross-functionally to support and execute field and event marketing programs that drive engagement and pipeline.

  You’ll play a key role in bringing campaigns to life through high-touch events, partner activations, and regional programs - owning logistics, supporting campaign execution, and helping ensure a seamless attendee experience.

   

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  Key Responsibilities

  • Event & Program Execution: Own the end-to-end execution of event logistics at conferences, tradeshows and owned programming, including venue sourcing, vendor management, travel coordination, run of show and on-site operations
    
    

  • Campaign Support: Support integrated marketing campaigns by activating messaging and content across field programs
    
    

  • Audience Development: Manage invitations, registration tracking, and attendee communications to ensure a seamless experience for customers and prospects
    
    

  • Project Management: Manage event timelines, budgets, and deliverables to keep programs on track and teams aligned
    
    

  • Performance Tracking: Help us prove the "why" by tracking event performance, including meetings booked, pipeline generated, and overall ROI.
    
    

  • Scale & Innovate: Don't just follow the playbook- help us write it. You'll contribute to improving and scaling our event processes as we grow

   

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  Who You Are

  • 2-3 years of experience in field marketing, demand generation, or event management—ideally within a B2B or tech environment.
    
    

  • A creative, results-driven marketer who thrives on crafting memorable, ROI-positive experiences.
    
    

  • A master project manager who can juggle multiple initiatives while maintaining sharp attention to detail.
    
    

  • A motivated self-starter who works well in fast-paced, evolving environments and enjoys cross-functional collaboration.
    
    

  • A collaborator who comes to the table with a can-do attitude and an eagerness to learn
    
    

  Skills & Tools

  • Familiarity with Salesforce and marketing automation platforms (preferably Marketo)
    
    

  • Familiarity with direct mail tools and event management platforms
    
    

  • Strong communication and relationship-building skills
    
    

  • Ability to manage vendors and budgets effectively

  • Comfortable using Google Workspace (G Suite)