Experience Activation Lead

Job Summary

As the Experience Activation Lead, your ability to manage the smallest details with precision will be key to creating extraordinary, easier and personal experiences. You'll support the design and lead the execution of high-impact, high-profile events for a wide range of internal and external audiences. The Experience Activation Lead will operate with high degrees of empathy, creativity and resilience. You'll anticipate project needs, discerning priorities and meeting deadlines with minimal supervision. Responsibilities encompass all aspects of event management including managing vendor relationships, supporting key leaders with ongoing updates, communicating event logistics and conducting post-event results analysis.

Whether supporting leaders or board members, your focus on logistics, details and follow-through ensures every individual feels seen, heard and valued.

Essential Functions

• Lead execution of events aligned with company direction, ensuring every element is thoughtfully planned and flawlessly delivered.
• Collaborate across care, coverage and corporate teams to ensure consistency and alignment.
• Develop briefs, objectives, themes and agendas with precision.
• Manage vendor relationships and deliverables to ensure match to expectations.
• Track, analyze and optimize event performance using data, feedback and insights—with a focus on continuous improvement.
• Create and maintain checklists for every phase of event planning. Build and manage detailed event budgets and timelines, ensuring all milestones are met. Provide periodic updates to leaders for each event.
• Research, evaluate and select event venues with careful consideration of logistics and experience goals. Help negotiate contracts and finalize all aspects including food, beverage, supplies, audiovisual equipment, travel arrangements, event signage and overall theme/décor.
• Serve as liaison to vendors for event related matters. Oversee event setup, run-of-show and production with meticulous attention to every detail.
• Lead post-event communications, reporting and follow-up to ensure accountability. Conduct retro sessions, document lessons learned and collect feedback for future iterations.
• Support team to develop invitation and prospect lists for attendance. Track participation and provide consistently updated reports to leadership.
• Responsible for recruiting, mobilizing, staffing and thanking volunteer committees/team members for each event.
• Communications and Storytelling: Partner with internal communications to craft clear, compelling narratives. Ensure messaging is consistent, authentic and engaging across all platforms and touchpoints. Develop stakeholder communications that are timely, accurate and actionable. Create presentations and talking points that reflect insights and next steps from event feedback.

Qualifications

Required

• Bachelor's Degree or equivalent In Communications, Consumer Experience, Hospitality Management, HR, Marketing or related field
• 7 years of relevant experience in event planning, experience design, communications, HR marketing or related field

• 4 years of relevant experience in a role heavily focused on project management
• Demonstrated experience in a fast paced, highly matrixed organization with shifting priorities

Preferred

• Master's Degree MBA or other advanced degree related to marketing or communications
• Experience working in health care or another mission driven environment
• CRT-Project Management Professional (PMP) - PMI Project Management Institute

About Corewell Health

As a team member at Corewell Health, you will play an essential role in delivering personalized health care to our patients, members and our communities. We are committed to cultivating and investing in YOU. Our top-notch teams are comprised of collaborators, leaders and innovators that continue to build on one shared mission statement - to improve health, instill humanity and inspire hope. Join a nationally recognized health system with an ambitious vision of continued advancement and excellence.

How Corewell Health cares for you

• Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here.

• On-demand pay program powered by Payactiv

• Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!

• Optional identity theft protection, home and auto insurance, pet insurance

• Traditional and Roth retirement options with service contribution and match savings

• Eligibility for benefits is determined by employment type and status

Primary Location

SITE - Corewell Health Place - 100 Corewell Drive NW - Grand Rapids

Department Name

Corporate Communications

Employment Type

Full time

Shift

Day (United States of America)

Weekly Scheduled Hours

40

Hours of Work

8:00 a.m. - 5:00 p.m.

Days Worked

Monday - Friday

Weekend Frequency

N/A

CURRENT COREWELL HEALTH TEAM MEMBERS – Please apply through Find Jobs from your Workday team member account. This career site is for Non-Corewell Health team members only.

Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.

Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.

An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.

You may request assistance in completing the application process by calling 616.486.7447.