Executive: Personalisation and Customer Life Time Value

Empowering Africa’s tomorrow, together…one story at a time.

Job Summary

To enhance customer engagement and conversion by leveraging advanced marketing technologies and personalised strategies that resonate with diverse customer segments.

The role leads the development and execution of end‑to‑end personalisation strategies, oversees lead management from generation to conversion, and uses data‑driven insights to optimise every stage of the customer journey.

It enables seamless omnichannel experiences, equips frontline teams with AI‑powered insights, and implements behavioural incentives aligned to the commercialisation framework.

Additionally, the role ensures the effective integration of marketing technologies across channels, enabling Absa to deliver timely, relevant, and tailored communications that deepen customer relationships.

By championing a culture of innovation and continuous improvement, the role evolves the marketing technology landscape to meet changing market demands.

Ultimately, the role strengthens customer engagement, improves lead conversion, and drives sustainable business growth by harnessing personalisation and technology to create exceptional value for customers and stakeholders.

Job Description

Required Qualifications, Skills and Competencies:

• Education/Qualification: Bachelor's Degree [NQF7 ]

• Field of Study: Business, Commerce and Management Studies

Leadership Competencies:

• Business Acumen

• Communication

• Influence

• Leadership

• Delivering Results

• Collaboration

• Decision-Making

Knowledge and Skills:

• Operational delivery and service management

• Process improvement and optimisation

• Customer experience and service design

• Performance tracking and reporting

• Governance and compliance

• Digital tools and systems

• Data analysis and insight generation

• Team leadership and development

Key Responsibilities/Performance Areas

Strategy Formulation and Execution:

• Develop and implement a comprehensive personalisation and marketing technology strategy that aligns with Everyday bankings business objectives and customer needs.

• Monitor industry trends and competitive landscapes to ensure strategies remain relevant and effective.

Customer Primacy:

• Advocate for a customer-centric approach, ensuring all marketing initiatives prioritize customer experience and engagement.

• Utilize customer insights and feedback to enhance personalisation strategies and improve client satisfaction.

Sustainable Growth:

• Identify and leverage opportunities for growth through targeted marketing initiatives and personalised customer interactions.

• Establish metrics to assess the effectiveness of marketing campaigns, driving continuous improvement and ROI.

Client-Driven Innovation and Change:

• Foster a culture of innovation by exploring and implementing cutting-edge marketing technologies and methodologies.

• Collaborate with product development teams to create offerings that resonate with customer preferences and market demands.

Leading Talent:

• Build and manage a high-performing team of professionals, providing mentorship and fostering an environment of creativity and collaboration.

• Encourage professional development and continuous learning among team members to keep pace with evolving marketing technologies.

Operational Effectiveness:

• Streamline marketing processes and workflows to ensure efficiency and effectiveness in campaign execution.

• Work closely with cross-functional teams to optimize resources and align marketing initiatives with business goals.

Digital Adoption:

• Drive the adoption of digital marketing tools and platforms to enhance customer engagement and personalisation efforts.

• Promote the use of analytics and data-driven decision-making across the marketing function.

Good Governance, Risk and Compliance:

• Ensure all marketing activities adhere to relevant regulations and group policies, maintaining the highest standards of governance and compliance.

• Implement risk assessment frameworks to identify and mitigate potential risks associated with marketing strategies and technologies.

Data Monetisation:

• Develop strategies to harness customer data for actionable insights that drive marketing effectiveness and revenue growth.

• Collaborate with analytics teams to create models that enable data-driven marketing decisions and personalisation efforts.

Education

Bachelor's Degree: Business, Commerce and Management Studies

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Absa Bank Limited reserves the right not to make an appointment to the post as advertised