Executive Director, Discount Planning & Optimization

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary:

The Executive Director, Discount Planning & Optimization is a leadership role responsible for driving profitable growth, margin performance, and customer value perception across CVS Health’s front store through disciplined discount strategy.

This role is a key leader in CVS Health’s Price & Value transformation journey, shaping how total discounts—including promotions and coupons—are planned, optimized, and executed at scale. Working across multiple stakeholders, the role embeds analytics, test‑and‑learn discipline, and margin accountability into everyday business decision‑making, ensuring discounts are both compelling for customers and financially sustainable.

Key Responsibilities:

Cross-Category Discount & Coupon Optimization

• Lead front store discount optimization across promotions and coupons, identifying trip-driving behavior, basket expansion, and cross-category halo effects.
• Own weekly advertised discount performance, including category-level offers, branded and funded discounts, and personalized coupon strategies.
• Optimize discount depth, targeting, frequency, and mechanics to drive incremental trips and sales while protecting margin.
• Establish robust frameworks to measure true incrementality, elasticity, breakage, and ROI, including funded vs. unfunded discount value.
• Partner with analytics and data science teams to strengthen forecasting accuracy, optimization tools, and decision models at scale.

Front Store Discount Planning & Execution

• Set the strategic direction for front store discount planning across weekly circulars, digital channels, personalized and loyalty discount vehicles.
• Lead the design and execution of front store trip-driving discount strategies that increase traffic, conversion, and total basket size.
• Drive cross-functional coordination across Merchandising, Pricing, Marketing, Digital, Loyalty, IT, and Operations to ensure discounts are:
  • Customer-centric
  • Sales and Margin accretive
  • Aligned to long term strategy
• Ensure strong end-to-end execution and continuous improvement of discount effectiveness and customer experience.

Price, Value & Margin-Driven Profitable Growth

• Own a Discount, Price & Value growth agenda as part of a broader front store transformation.
• Balance compelling customer value with disciplined margin ownership and investment governance.
• Identify, test, and scale high-ROI discount strategies that deliver sustainable profitability.
• Partner closely with Finance and senior enterprise leadership to manage discount investment trade-offs, margin recovery opportunities, and reinvestment strategies.
• Translate complex analytics into clear, enterprise-aligned recommendations guiding both strategy and execution.

Customer, Category & Execution Leadership

• Embed deep customer insight into all discount, pricing, and value strategies.
• Partner with category leaders to tailor discount approaches aligned to category role, competitive dynamics, and growth objectives.
• Drive a disciplined test-and-learn culture, ensuring insights are translated into scalable actions and consistent store-level execution.

Talent Development & Organizational Leadership

• Build, mentor, and sponsor high-potential talent, creating strong leadership bench strength and succession readiness.
• Foster an inclusive, high-performing team culture grounded in analytical rigor, enterprise thinking, and collaboration.
• Develop future leaders capable of operating across customer, category, margin, and executional dimensions.

Required Qualifications:

• 15+ years of experience in consulting, retail strategy, pricing, promotions, coupons, merchandising analytics
• Proven success driving profitable growth through discount and coupon optimization
• Strong financial acumen with demonstrated margin accountability
• Track record of leading complex, cross-functional initiatives in matrixed organizations
• Experience developing and advancing high-potential talent
• Executive presence with the ability to translate complexity into clear action
• Proven track record of influencing others with and without authority

Preferred Qualifications:

• Experience working for a Fortune 20 company or working in retail field, or retail pharmacy company
• Experience working as a strong merchant, managing a P&L preferred

Education:

• Bachelor’s degree required
• Master’s degree preferred

Pay Range

The typical pay range for this role is:

$131,500.00 - $303,195.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 05/01/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.