Events Manager, Residential Marketing  

Job Title

Position Overview

The Residential Events and Experience Team is looking to hire a Residential Marketing Events and Experiences Manager to lead the residential event portfolio, including industry tradeshows, customer selling events (such as regional markets), sales channel events, and national sales meetings. This highly visible role requires expertise in event strategy and execution from concept through post-event analysis. The Manager will partner with business leaders, stakeholders, and cross-functional teams to ensure events deliver measurable business impact, align with brand objectives, and are executed flawlessly. This role is responsible for budget oversight, vendor and partner management, ROI reporting, and process leadership for residential events. The Manager reports to the Director of Residential Events and Experiences within the Residential Brand and Marketing team.

This position will work in a hybrid way from our Dalton offices. 

Responsibilities:

Event Management

• Lead the planning, execution, and evaluation of all assigned events, ensuring flawless execution and measurable impact.

• Manage vendor and agency relationships, overseeing creative execution, logistics, and on-site execution.

• Serve as the primary point of accountability for cross-functional teams, ensuring timely delivery of product, sample, and content needs.

• Provide on-site leadership and support for key events

• Collaborate with leadership to define event strategies that support business goals.

• Provide insights and recommendations to influence budget allocations and future event strategies based on ROI analysis.

• Develop event workplans, timelines, and deliverables that ensure alignment with strategic objectives.

• Effectively manage multiple projects, prioritize work, and meet deadlines.

• Develop detailed project timelines for each event in collaboration with Vendors, Brands, Samples & Merchandising, Marketing Operations, and Sales to ensure all deliverables are met on time and events run seamlessly.

Financial & ROI Accountability

• Own event budgets, including forecasting, monitoring spend, and reconciling expenses.

• Lead and collaborate with exhibit partner to provide detailed project estimates, ensuring event spending trends on or under budget.

• Oversee purchase order processes in collaboration with Marketing Operations.

• Report on ROI metrics for each event and present insights to stakeholders and leadership.

• Apply learnings from post-event summaries to drive continuous improvement.

Process & Communication

• Maintain proactive communication with stakeholders throughout all event stages.

• Ensure compliance with event request processes, including clear goals, objectives, and budget approvals.

• Lead cross-functional meetings and hold teams accountable to milestones and deadlines.

Requirements: 

• Bachelor’s degree and 4 years’ work experience in hospitality management, meetings or event management, customer experience, or equivalent combination of education and experience.

• Ability to travel across the US approximately ~ 25%

• Ability to work a flexible schedule with varied hours.

Highly preferred:

• Prior experience managing events, tradeshows and event agency partners

• Understanding of exhibit and event processes, including planning, milestone development, workplan and workstream development, and working with third-party vendors.

• Experience managing event budgets and finances; developing financial/expense tracking systems; advanced MS Excel skills 

• Deep relationships across residential sales and marketing leadership. 

• Strong project management experience. 

• Proven relationship building expertise across a large enterprise; excellent verbal communication skills; comfortable speaking publicly.

Additional: 

• Proactive, self-motivated, and results-oriented

• Exudes professionalism and confidence, with a commanding presence in both internal and external interactions

• Ability to work under pressure and manage constant change and inflexible deadlines.

• Strong time management skills with the ability to handle multiple initiatives simultaneously.

Competencies:

• Influence Others

• Build Customer Satisfaction

• Adapt and Change

• Build Trusting Relationships

• Demonstrates good judgement

Shaw benefits include:

• Medical, dental, and vision insurance

• Life insurance and disability coverage

• Tuition reimbursement

• Employee assistance program

• Health savings account

• Paid Time Off

• Parental Leave

• 401K and Retirement Plans

• Product discounts for employees

• Adoption assistance

• Shaw Family Health Center (Dalton, GA, and Cartersville, GA, locations)

• And much more.

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