Vinik Sports Group (VSG)

Event Marketing Coordinator

Benchmark International Arena Full time

Job Summary       

The Event Marketing Coordinator is responsible for executing marketing efforts for concerts and events at VSG-managed venues. This role works closely with the Event Marketing Manager to develop and implement show-related marketing initiatives and promotions, ensuring all tasks are completed accurately and on time. The ideal candidate is highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.

Essential Duties & Responsibilities

  • Create and execute marketing plans, including grassroots and local promotions, to support venues and events managed by VSG
  • Lead on-site marketing execution for assigned events by ensuring all promotional elements are delivered accurately and on time, as well as coordinate approved reviewers, photographers, and radio stations
  • Support day-to-day operations of social media channels including content creation, scheduling, live event coverage, and fan engagement
  • Oversee local influencer relationships, trade opportunities, and maintain an organized database to support event promotions
  • Develop post-event recaps summarizing marketing initiatives and campaign performance for leadership and promoters
  • Ensure all content and deliverables are accurate, aligned with brand standards, and reviewed prior to publishing
  • Support digital marketing efforts including email marketing, website updates, digital advertising, and reporting analytics
  • Coordinate with Game Operations team to plan and execute event promotions, giveaways, and celebrity appearances during home games
  • Collaborate with internal teams (Ticket Office, Sales, Analytics, and Sports Marketing) to support event promotion and drive ticket sales
  • Maintain strong relationships with promoters and advertising partners
  • Coordinate media opportunities as needed
  • Assist with media buying, budget tracking, and reconciliation of marketing expenses for each event
  • Support graphic design for event marketing campaigns as needed
  • Support overall storytelling and brand presence of VSG
  • Perform other duties as assigned

Game/Event Responsibilities

  • Game/Event Night responsibilities: Yes
  • Approximate number of events worked per year: 75

Qualifications

  • Bachelor’s degree in marketing, communications, or related field preferred
  • 1-2 years’ experience of marketing, communications, or related roles (entertainment/sports preferred)
  • Experience managing social media platforms (Facebook, X, Instagram, YouTube, TikTok)
  • Proficiency in Adobe Creative Suite and Microsoft Office
  • Strong ownership and accountability with the ability to manage projects from start to finish without follow-up
  • Ability to prioritize, manage time effectively, and handle multiple projects in a fast-paced environment
  • High attention to detail with a commitment to accuracy and quality of work
  • Strong communication skills, both written and verbal
  • Ability to think creatively while maintaining brand consistency
  • Sound judgement and decision-making skills
  • Ability to work well under pressure and adapt to changing priorities

Working Conditions

  • Ability to work efficiently and effectively in office and arena environment that can be exciting, loud and distracting 
  • This is an onsite role split between Benchmark International Arena and the Yuengling Center; flexibility to work a minority of time remotely. 
  • Ability to work extended hours including late nights, holidays, and weekends as needed 
  • Ability to lift/carry/move up to 25lbs 
  • Ability to work in cold/hot indoor and outdoor temperatures 
  • Ability to commute to various venues throughout the Greater Tampa Bay Area 
  • Ability to work in areas that can become crowded with equipment and/or people 
  • Ability to work comfortably around special effects including, but not limited to: haze, strobe lights, lasers, etc
  • Ability to stand on feet for long periods of time, walk long distances and climb stairs
  • Ability to climb ladders, kneel, bend, stoop and squat without any physical movement restriction 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.