European Marketing Director (DACH)

European Marketing Director 

So, what’s the role all about?

The European Marketing Director is responsible for driving regional marketing strategy and execution across Europe with a growth focus on DACH, BENELUX, and the Nordics, with a strong emphasis on field marketing, sales engagement, and pipeline generation. 

This role bridges corporate marketing strategy and regional execution, ensuring alignment with Group/Corporate teams while delivering measurable revenue impact in priority European markets. The ideal candidate is a commercially driven marketing leader with deep experience in B2B field marketing, close collaboration with sales organizations, and a proven track record of accelerating pipeline and revenue growth. 

How will you make an impact?  

Regional Marketing Strategy & Execution 

• Develop and execute a regional marketing strategy aligned with global objectives.
• Localize corporate campaigns and messaging for European markets.
• Ensure marketing plans directly support revenue targets and market expansion goals.
• Manage regional marketing budget allocation for maximum ROI. 

Field Marketing & Sales Engagement 

• Design and lead high-impact field marketing programs including:
• Executive events
• Industry conferences
• Account-based marketing (ABM) initiatives
• Customer roundtables and roadshows
• Large scale industry event (Nexus) program management
• Partner closely with regional Sales leadership to:
• Align marketing priorities with sales targets
• Enable sales teams with localized tools and campaigns
• Increase marketing-sourced and marketing-influenced pipeline
• Act as a trusted advisor to Sales on Agentic product demand generation strategy and initiatives 

Pipeline Generation & Revenue Impact 

• Own regional agentic pipeline contribution targets.
• Develop demand generation programs to accelerate qualified opportunities.
• Track campaign performance through the Global Demand Generation team and advise on pipeline velocity needs, conversion rates, and revenue impact.
• Implement data-driven reporting and KPIs aligned with corporate standards. 

Collaboration with Group/Corporate Teams 

• Serve as the primary liaison between European markets and Group/Corporate marketing.
• Provide market feedback to inform global messaging, product positioning, and campaign strategy.
• Ensure consistent brand execution across markets.
• Collaborate on global launches, digital programs, and strategic initiatives. 

Primary Market Focus: DACH, Benelux & Nordics 

• Build tailored marketing approaches reflecting local market dynamics.
• Ensure strong regional presence and brand visibility.
• Support expansion and growth initiatives in priority accounts and industries. 

Secondary Market Focus: Southern Europe 

• Support sales initiatives to provide target account impact.
• France, Spain, Italy collaboration with sales teams.  

Have you got what it takes? 

 Qualifications & Experience 

• 10+ years of B2B marketing experience, including senior leadership roles.
• Strong experience in field marketing and demand generation across European markets.
• Demonstrated success driving measurable pipeline and revenue growth.
• Deep collaboration experience with Sales leadership and revenue teams.
• Experience working in matrixed, global organizations.
• Strong analytical and performance management capabilities.
• Fluent in English; additional European languages (especially German) are a plus. 

Leadership Competencies 

• Commercially driven and results-oriented.
• Agentic AI mindset driving use and adoption through the marketing teams.  
• Strategic thinker with strong execution discipline.
• Collaborative, influential leader across functions and geographies.
• High ownership mindset with accountability for revenue outcomes.
• Ability to operate effectively in a fast-paced, multi-market environment. 

Requisition ID: 10260

Reporting into: VP Marketing

Job type: Director

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