Do you enjoy working with cutting-edge technology?
Would you like to help shape the future of our global energy?
Join our Team!
Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet. Visit us at bakerhughes.com.
Partner with the best
The Energy Equipment is responsible for shaping and activating the brand, communications & marketing engine that drives growth for the Industrial & Energy technology (IET) business’ products and solutions. This role blends product marketing, demand generation, external communications, brand stewardship, and strategic planning to accelerate pipeline, enhance IET’s positioning & external profile, and strengthen commercial readiness.
The successful candidate will translate complex IET technologies into compelling value propositions, partner across the Brand Marketing & External Comms (BMEC) team with the Centres of Experience (CoEs) & regional teams to deliver high-impact integrated campaigns, increase external awareness, strengthen positioning of the segment and ensure brand consistency across activity. This leader partners closely with stakeholders within the business as well as across the BMEC CoE & Employee Communications teams to deliver measurable commercial and reputational impact.
The role in summary:
Strategic external communications and marketing partner to the Energy Equipment business unit within IET, that encompasses gas, LNG, new energies, and power solutions for energy and industrial customers.
Translates business priorities into integrated communications and marketing strategies for the business unit.
Collaborates closely with the Centers of Experiences to deliver measurable business and reputational outcomes, providing inputs and strategic advice.
Focuses on strategy, integration, prioritization, and performance
Strategy
Partner with IET business unit’s leadership, Strategy, Sales, and Technology to align BMEC strategies aligned to segment growth priorities.
Provide strategic counsel to Business Unit’s Leadership on best practices, customer and audience led strategies to inform and evolve marketing & comms activities
Support campaign & activity prioritization, including pipeline target setting, and marketing resource allocation in collaboration with CoE teams
Product Marketing & Demand Generation
Translate segment growth priorities into integrated multi-channel campaigns (ABM, nurture, paid media, digital, webinars/events) in collaboration with the CoE
Lead go-to-market planning for product and solution launches, partnering closely with the CoE teams on strategy, best practice and timing
Develop clear, differentiated product and solution-level value propositions, messaging frameworks, and competitive narratives across the segment portfolio.
Build buyer personas and endtoend buyer journeys for IET customers in partnership with product management and technology teams, as well as the Commercial and Technology Marketing CoE.
Develop campaign briefs and orchestrate delivery with BMEC CoE and regional teams.
Ensure alignment between campaign messaging, business unit’s priorities, and enterprise narrative.
Partner with CoE on ongoing testing, optimization, and data-led improvements across campaigns and activities.
Product Marketing & Demand Generation
Translate segment growth priorities into integrated multi-channel campaigns (ABM, nurture, paid media, digital, webinars/events) in collaboration with the CoE
Lead go-to-market planning for product and solution launches, partnering closely with the CoE teams on strategy, best practice and timing
Develop clear, differentiated product and solution-level value propositions, messaging frameworks, and competitive narratives across the segment portfolio.
Build buyer personas and endtoend buyer journeys for IET customers in partnership with product management and technology teams, as well as the Commercial and Technology Marketing CoE.
Develop campaign briefs and orchestrate delivery with BMEC CoE and regional teams.
Ensure alignment between campaign messaging, business unit’s priorities, and enterprise narrative.
Partner with CoE on ongoing testing, optimization, and data-led improvements across campaigns and activities.
External Communications & PR
Define, maintain, and activate the IET external narrative aligned with enterprise brand strategy.
Support PR CoE with content & insights that enable the building and nurturing of relationships with tier-1 media, trade outlets, and industry influencers.
Develop proactive earned and owned story pipelines—technology milestones, customer value stories, partnerships, sustainability impacts – partnering with PR CoE to activate
Support development of case studies, customer references, thought leadership materials, and signature IET stories.
Support BMEC & business leadership in segment specific issues/crisis communications
Shape executive visibility for segment leaders in partnership with CoE
Metrics, Performance & Insights
Establish campaign, content, and communications KPIs (including MQL→SQL performance, SOV, sentiment, and engagement) in partnership with CoE
Leverage COE dashboards and cadence reviews to track demand generation ROI, attribution, and pipeline impact.
Analyse content performance, launch effectiveness, message recall, and sales enablement adoption, leveraging insights to improve future activities.
Provide insights and recommendations to refine value propositions, go to market plans, and communications strategies.
Metrics, Performance & Insights
Establish campaign, content, and communications KPIs (including MQL→SQL performance, SOV, sentiment, and engagement) in partnership with CoE
Leverage COE dashboards and cadence reviews to track demand generation ROI, attribution, and pipeline impact.
Analyse content performance, launch effectiveness, message recall, and sales enablement adoption, leveraging insights to improve future activities.
Provide insights and recommendations to refine value propositions, go to market plans, and communications strategies.
Brand & Content Governance
Ensure consistency of brand, tone, and messaging across all content, campaigns, media, analyst materials, and sales enablement assets.
Partner with CoE content, marketing and creative teams to manage editorial calendars, content quality, and adherence to accessibility and brand standards.
Maintain governance processes for asset creation, creative reviews, and content prioritization.
Fuel your passion
To be successfull in this role, you will have:
Bachelor’s degree in marketing, business or a related field
7+ years’ demonstrable business-to-business (B2B) marketing experience in an industrial or technical engineering field
Knowledge of energy markets, technology, and drivers an advantage
A clear understanding of business-to-business value chains and client drivers
Demonstrated experience managing marketing projects including experience with marketing technology systems, associated channels, and related data analytics
Proven storytelling and communication skills
Ability to coordinate multiple projects simultaneously
Ability to manage multiple stakeholders, balance priorities, and drive alignment.
Willingness to learn and flexibility
Preferred location: Florence, Italy
Fully remote option available with required regular travel to company’s locations
KPIs / Success Measures
Pipeline growth (sourced and influenced) for priority solutions.
Launch effectiveness (message recall, enablement adoption, pipeline lift).
Share of voice improvement, sentiment and earned media coverage quality.
Quality and impact of executive visibility initiatives.
Brand consistency and governance adherence across all outputs.
Work in a way that works for you
We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
Working with us
Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.
Working for you
Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:
Contemporary work-life balance policies and wellbeing activities
Comprehensive private medical care options
Safety net of life insurance and disability programs
Tailored financial programs
Additional elected or voluntary benefits