EMEA Lead Professional, Retail Experiences Inline Stores

WHO YOU’LL WORK WITH

This role partners closely with the Retail Experience Inline team to shape consumer‑distinct, scalable marketing strategies for Nike’s Inline fleet across the EMEA region. Working in tight collaboration with Global Retail Experience, Nike Direct Stores Inline leadership, City Retail Marketing, Visual Merchandising, the Retail Creative Studio, the Geo Brand team, as well as Nike store partners, this role ensures a unified, premium and seamless brand experience across all touchpoints.
 

WHO WE’RE LOOKING FOR

We’re searching for a dynamic and consumer-obsessed retail professional who brings strong expertise in omnichannel brand experience, inline door strategy, and fleet elevation. You thrive in a fast‑paced, highly collaborative environment and know how to turn insights into impactful concepts that resonate with athletes* of all kinds. You’re a strategic thinker with sharp business acumen, capable of balancing long‑term vision with operational excellence. You build strong relationships, communicate with clarity, and operate with curiosity and courage. You know how to drive a unified story across partners while adapting to local nuances and opportunities.

You bring:

• Deep retail and industry experience with a passion for inline consumer journeys
• Strong results orientation with the ability to link strategy to execution
• Proven strength in relationship building across functions and partner groups
• Experience with agile and lean ways of working
• Visioning, innovation, and strategic planning capability
  
   

WHAT YOU’LL WORK ON

In this role, you will obsess the inline consumer and elevate Nike’s EMEA Inline fleet by sharpening distinction, strengthening brand storytelling, and driving scalable, holistic retail concepts across our full price NSO (owned) and NSP (partnered) doors.

You will:

• Transform and optimize the Inline Door ecosystem to bring Nike’s EMEA CSR vision to life
• Tailor and expand Global capabilities, strategies, and directives for the Inline fleet at scale
• Drive the creation and deployment of key retail concepts including inline, x‑concept elements, and door planning
• Lead 365 traffic‑driving and membership‑focused initiatives
• Strengthen communication lines and marketing partnerships with NSP and CEMEA Brand teams
• Ensure a unified and premium Nike experience across all seamless “four-wall” consumer journeys
• Champion the athlete* and the marketplace by applying strong retail acumen and insights