Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
主要工作职责：
1. 广告投放与流量获取：
· 负责以京东、天猫为主的站内RTB广告策略制定、优化与日常管理，确保ROI目标的达成。
· 独立负责与市场部对接，完成抖音CID投放的落地执行与效果优化，打通公域引流与电商成交的闭环。
· 探索和测试其他新兴电商广告渠道，为业务增长寻找新的机会点。
2. 用户关系管理（ECRM）：
· 负责电商平台会员体系及CRM系统的运营，制定并执行用户生命周期管理策略。
· 通过人群画像分析，策划和执行精准的营销活动（如短信、优惠券、会员专享活动），提升用户复购率与客单价。
3. 数据分析与市场洞察：
· 每日监控投放数据（消耗、ROI、CPC等），进行深度分析，产出复盘报告，并提出可执行的优化策略。
· 定期进行行业大盘数据及竞品动态监控，分析市场趋势、竞品策略及消费者行为变化，为业务决策提供数据支持。
· （加分项） 有数据投放模型分析经验（如回归分析、聚类分析等）进行深入的归因分析、用户价值预测或销量预测。
任职要求：
· 经验背景：
· 统招本科及以上学历，市场营销、统计学、等相关专业优先。
· 5年及以上电商营销相关工作经验，有知名品牌或电商代运营公司背景者尤佳。
· 必须具备丰富的京东、天猫等主流电商平台站内广告实操经验，精通RTB竞价广告逻辑。
· 专业技能：
· 精通广告投放： 深刻理解京东、阿里妈妈等广告产品，具备出色的账户优化能力。
· 熟悉ECRM运营： 熟悉电商平台会员和CRM运营工具，有成功的用户忠诚度提升案例。
· 了解新兴渠道： 对抖音CID等直播引流玩法有深入了解和实操经验。
· 数据分析能力： 熟练使用Excel、SQL等进行数据处理，熟悉BI工具（如Tableau, Power BI）者优先。具备优秀的数据分析、解读和报告撰写能力。
· 软性实力：
· 卓越的逻辑思维能力： 能够从复杂数据中发现问题、分析问题并找到根本原因，形成清晰的优化思路。
· 出色的沟通协调能力： 善于跨部门沟通，能清晰表达观点，推动项目落地。
· 强烈的自驱力和结果导向： 对流量和数字敏感，渴望通过自身努力驱动业务增长。
· 加分项：
· 具备数据建模分析的经验。
· 有从0到1搭建电商营销体系或成功孵化新品牌的经验。
Job Posting End Date
2026-01-05
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.