Own the planning, development, and optimization of email marketing campaigns, including setting objectives, defining audience strategy, and ensuring execution aligns with business goals.
Analyze campaign and lifecycle performance to identify trends and insights, and independently make recommendations and decisions to optimize program performance
Partner with and influence cross functional stakeholders (e.g. creative teams, merchandising teams, digital marketing teams), by providing data-driven recommendations to create a dynamic, personalized email experience that is cohesive with onsite and offsite marketing campaign strategy
Define and manage audience segmentation for broadcast and lifecycle campaigns, including cohort analysis and ongoing optimizations for health checks in coordination with Sr Manager
Design and optimize customer journeys (e.g. welcome, Abandon cart, winback, etc.) as well as trigger email program (e.g. abandon cart, birthdays, etc.) including strategy, targeting, and performance measurement
Exercise independent judgement in prioritizing initiatives, optimizing campaign strategy, and determining the most effective use of email/SMS marketing channel and tools
Drive improvements in key performance indicators such as conversion rate, revenue per send, and customer retention through strategic program enhancements
Expected to become and act as subject matter expert in email marketing, lifecycle strategy, and a power-user of email service platform and full mar comm tech stack
Own and ensure compliance with CAN-SPAM regulations and international data collection policies
Own deliverability, IP health, and maintain data hygiene
2-3+ years’ experience in a similar role – preferably within fashion or accessories
Experience managing, creating, and deploying campaigns in at least one ESP (e.g.: SFMC, Listrak, Klayvio, etc.)
Ability in understanding complex consumer databases and segmentation is required
Ability in working with complex enterprise level CRM /ESP systems is required
Light HTML coding abilities required
Comfortable working in partnership with multifunctional teams across large enterprise environment
Prior experience creating weekly/monthly campaign performance analysis required
Excellent communication skills and working with cross functional teams
Positive attitude, strong work ethic and the ability to work in a fast paced, dynamic work environment with tight deadlines
Meticulous attention to detail
Ability to build and maintain relationships
Strong organization and prioritization skills to manage multiple projects simultaneously
Proactive self-starter with ability to use own initiative
Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.