Email Marketing Manager

Work with a Purpose:

At Hello Alice we are about equal access fueled by technology and powered by everyone who believes that diverse small business participation isn’t just the right thing to do, but the smart thing to do. That’s true of our small business owners, and it’s true of our team. If you agree, keep reading.  

 

Job Summary: 

As the Email Marketing Specialist at Hello Alice, you’ll focus on optimizing email as a means to drive small business owner engagement. You’ll report directly to the Senior Manager, Email Marketing 

 

Role and Responsibilities: 

Here’s what you’ll be working on day-to-day, but as a nimble organization that puts our small business community at the forefront, flexibility is key, and other responsibilities may arise. 

• Manage day to day email execution including targeting, optimization, scheduling and coordination with the creative team. 
• Optimize existing owner touchpoints including content, cadence and creative. 
• Build customized and automated owner flows leveraging data collected during the owner onboarding process so that the owner experience is optimized based on where they are at with their business. 
• Evaluate existing ESP and where there needs to be integrated tools and services so our email communications can scale.
• Provide reporting, actionable insights and adapt to refine performance to meet organization wide KPIs.
• Develop and implement testing strategy for one off emails, weekly communications and automated flows
• Develop communications touchpoints plan for launch of new products and services, manage the implementation of and test and refine as needed.
• Manage email programs required across the organization including in support of Partner Success and our Enterprise sales.

 

Required Skills and Experiences:

• Minimum of a BA degree in a related field.
• 2-3 years of proven experience as an email marketing specialist.
• Proficiency in marketing automation technology including Salesforce Marketing Cloud. 
• Excellent written communication skills with experience working and building relationships cross functionally.
• Excellent analytical skills and ability to provide actionable insights from data.
• Experience with Salesforce Marketing Cloud highly desirable

Physical Requirements

• Ability to travel periodically throughout the United States.
• Ability to work in a remote environment. Remote work includes working from a location other than a central office. Such locations could include an employee's home, a co-working or other shared space, a private office, or any other place outside of the traditional corporate office building or campus.
• Ability to work for prolonged periods of time sitting at a desk and working on a computer.