Job Description
Kraft Heinz’s US Sales team aspires to be an Indispensable Partner with a Growth and Winning Mindset, focused on Superior Execution every day. The eCommerce & Customer Marketing Senior Analyst is an integral role on the e-commerce and customer marketing team, supporting performance tracking, campaign optimization, insights identification, and day-to-day commercial execution across retailers and internal partners to accelerate business growth. The ideal candidate is a self-starter, comfortable in ambiguity, confident across multiple analytics platforms, innately curious, and able to turn complex data into clear, actionable stories and recommendations.
Essential Functions & Responsibilities:
- Lead analysis of eCommerce business performance, shopper marketing campaigns, customer marketing initiatives, and investment effectiveness to identify optimization opportunities and growth-driving recommendations
- Build, maintain, and enhance recurring scorecards to track progress against eCommerce KPIs, campaign performance, investment analytics, and Perfect Screen execution for Target and ADUSA
- Synthesize customer, consumer, and internal data into effective selling stories with clear “so what / now what” recommendations for internal and external stakeholders
- Own campaign and program documentation, including planned tactics, budgets, in-market assets, performance results, and key learnings; coordinate routines to share learnings and drive action
- Partner with internal cross-functional teams, agencies, vendors, retailers, and Retail Media Networks to support execution, performance management, and continuous improvement
- Support the development of holistic digital strategy by identifying performance trends, surfacing insights, and contributing thought leadership that shapes customer and business recommendations
- Manage and troubleshoot invoicing and bill-payment workflows across centralized bill pay teams, vendors, retailers, agencies, and Retail Media Networks; drive accountability for timely and accurate payments
- Adapt national brand creative and marketing plans to customer-specific needs in partnership with internal teams and agency partners
- Support Senior Managers with business planning and day-to-day execution, including budget tracking, customer-facing slides, media and brand meeting preparation, and other business support as needed
Expected Experience & Required Skills:
- Experience in CPG, retail, eCommerce, syndicated data (Nielsen & IRI), customer marketing, and/or retail media is a plus, with experience calling on Target and ADUSA strongly preferred
- Strong analytical foundation with experience using Excel/Sheets and other reporting or dashboard tools to develop clear business insights and recommendations
- Proven ability to work autonomously, manage multiple priorities, and deliver high-quality work across internal and external stakeholders
- Clear verbal, written, visual, and presentation communication; able to turn complex data into a simple narrative
- Demonstrated ability to lead recurring business processes, reporting routines, or campaign analysis with a high level of ownership and follow-through
- Comfortable representing the eCommerce and customer marketing team internally across Sales, Category Leadership, Finance, Marketing, agencies, and customer-facing partners
- High ownership mindset with strong attention to detail and follow-through; organized, proactive, and solution-oriented
- Balances accuracy with speed, flags risks early, and keeps stakeholders aligned
- Experience in CPG, retail, eCommerce, syndicated data (Nielsen & IRI), customer marketing, and/or retail media is a plus
Work Environment & Schedule:
- Remote-based role performed from a home office
- Preference for candidates based in Charlotte, Minneapolis, or Chicago due to business connectivity
- Salaried, exempt schedule to meet customer and internal expectations
Physical Requirements:
- Physical demands include, but are not limited to: Operating a computer and viewing screens for approximately 100% of the work schedule
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$89,800.00 - $112,200.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Employee's Home - Geo
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.