JOB DESCRIPTION:
Major Responsibilities
- Study & recommend eCommerce strategy & initiatives to achieve the marketing objectives
- Keep abreast with the latest trend in the online/e-commerce channel. Keep close contact and good relationship with key people at B2C partners to understand their latest strategy and tactics
- Based on the solid analysis to come out the clear strategies and initiatives to drive incremental in e-Commerce
- Work with product managers to make sure eCommerce initiatives compliance with brand communication guidelines and strategies, at the same time to increase iWOM and brand popularity
- Develop brand activation strategy, plan & design on line campaign, achieve sales goal
- Work closely with brand team, commercial team, e-tailers and agencies to plan on line marketing activities
- Develop & implement brand exposure plan to secure sufficient traffic with integrated digital & other resources
- Achieve sales goal
- Manage key relationship internally within brand team & sales team to strategically allocate resources to drive incremental on line
Minimum Education Required
- University degree and above. Fluent in Mandarin & English (both speaking & writing)
Minimum Experience Required:
- More than 5 years experience in marketing or sales, with at least 1 years in e-Commerce or retail
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ADC Diabetes Care
LOCATION:
China > Shanghai : 388 W. Nanjing Road, Ciros Plaza
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Not Applicable