E-Commerce Digital & Media Manager

JOB DESCRIPTION:

MAIN PURPOSE OF ROLE

- ANI Vietnam business has achieved a milestone and has grown to a sizeable business of more than $600M.  To achieve more growth in the future, Digital Transformation is key focus to support for ANI business. To accelerate our digital transformation along maturity curve vs competition, ANI Vietnam needs to leverage omni-channel to bridge between offline and online channels, which Ecommerce plays a key role in this journey.

- Ecommerce Digital & Media Manager is a totally new role which help to ensure that all digital and media activity is leveraged and contributes to the Ecommerce sales activities by managing interactive digital and media campaigns and EC platforms.

MAIN RESPONSIBILITIES

• Manage all Ecommerce Digital infrastructure & platforms
• Lead the strategic planning and optimization of all Paid Media (on-platform/ off-platform), conceptualize and plan all EC Digital & Media campaigns
• Responsible for implementing all E-commerce Digital and Social Media activities
• Manages all digital & media Paid activities to ensure smooth running of the E-Store and multi-brand marketplace.
• Work with brand team to provide input on all communication channels be it voice, email, website, social media & E-commerce platform (such as product listings, images, campaigns, orders, etc), maximize all Paid Media belongs to Marketing activities
• Builds relationships and effectively influence key stakeholders to shape EC digital & media strategic decisions and projects and ultimately improve customer engagement and sales conversion.
• Analyses monthly reports of EC Digital & Media performance, investigate issues when appropriate and works closely with cross-functional internal teams to provide solutions and drive growth.
• Provides creative directions for online promotions and campaigns.
• Other tasks as assigned by Line Manager

Work Experience

- Minimum 5 years

Experience Details:

• Over 5 years working experience in E-commerce industry, related to FMCG products in eCommerce industry, must have proven experience in Digital & Media field
• Good understanding, sensitivity towards key trends in the online industry.
• Understanding of digital and media knowledge and activities

Education Level

• Bachelor - Degree in Economics or equivalent

CORE Skills Required

Professional Skill

• Communication skills
• Analytical skills
• Presentation skills
• Designing skill

Behavioral / Leadership Skill

• Problem solving skills
• Creativity and innovation
• Integrity
• Flexibility
• Teamwork

Language Skill

• Good command of English

Computer Skill

• MS Office

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

DIVISION:

ANI International Nutrition

LOCATION:

Vietnam > Ho Chi Minh City : Me Linh Point Tower

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable