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Job Description
Job Title: Doctor Liaison & Partnership Development
Job Status: Full-time
Reports To: Director, Marketing
Home Location: Support Center
Rock Dental Brands, a leading innovator in the Dental Support Organization (DSO) industry has an amazing opportunity to join our marketing team as a Doctor Liaison & Partnership Development manager. Our team is here to serve our clinics and create marketing strategies to grow our business. We’re eager to find team members who can work both independently and with their team to serve our clinics.
We are seeking a highly motivated and strategically-minded Doctor Liaison & Partnership Development manager to lead our targeted B2B outreach and relationship-building strategy. This crucial role acts as a dedicated liaison to our network of general dentistry partners, with the primary measure of success being the direct growth in high-quality patient referrals and achievement of defined growth KPIs. This role is a hands-on, field-facing position responsible for designing, enabling, and executing programs that strategically position our existing doctors as clinical experts and leaders in their respective markets. If you thrive on relationship-building, possess a strong sales acumen, and are driven by measurable growth targets, this is your opportunity.
The core function of this role is to design, enable, and track the B2B strategy for all 120+ clinics, empowering our Practice Managers and clinical teams to build and maintain confident, high-performing partnerships.
Partnership Strategy & Enablement: Define, document, and champion the local physician network strategy. This includes developing the clinical and sales-focused messaging, toolkits, and collateral that Practice Managers use to build and maintain confident B2B relationships. Focus outreach on positioning our specialty doctors as leading experts for care.
Performance Reporting & KPI Management: Create, maintain, and manage a recurring outreach program with a reporting dashboard to monitor growth, performance, and key metrics from each partnering channel. This role carries direct responsibility for achieving defined growth KPIs related to referral volume and patient quality.
Analysis & Optimization: Provide regular, data-driven reporting to the leadership team and providers. Analyze performance by geography, channel, and individual Practice Manager, then develop and execute on plans to improve traffic and close identified gaps.
Onboarding & Integration: Lead the communications strategy training for new doctor and clinic integrations. Ensure new partners are successfully onboarded to the community partner network and equipped with necessary materials to drive patient flow.
Partner Relationship Management: Develop and maintain ongoing, strong relationships with key external partners. Coordinate targeted outreach activities and limited, professional education events to support the referral network.
CRM & Email Marketing: Craft, coordinate, and execute CRM/email marketing for projects including doctor onboarding, existing patient communications, and partner updates.
Operational Support: Maintain a centralized calendar of partnership activities across more than 120 clinics. Manage deadlines, budgets, and track key metrics.
Bachelor’s degree
Proven experience in Public Relations, Strategic Communications, or Event Marketing (3+ years).
Demonstrable experience in B2B sales, relationship management, or clinical outreach is highly preferred. Experience working with physician/dentist offices is a major plus.
Track record of working with KPIs that directly drive revenue or patient volume.
Detail oriented and focused on quality
Highly collaborative and able to work with internal and external stakeholders
Critical thinker and problem solving skills
Great interpersonal and organizational skills
We offer an exceptional benefits package, to include:
Robust Employment Benefits
We promote a work-life balance
401(k) with match after one year
Paid Time Off
Holiday pay
Career Growth
Normal office environment with the following demands. Must be able to remain in a stationary position 70% of the time, occasionally moving about inside the office to access office equipment, meetings, etc. Operates a computer 95% of the time with frequent communication with internal team members and possible external vendors. May be required at times to lift items up to 25 lbs and may be required to travel to satellite locations. Travel up to 20%
Disclaimer:
Nothing in the job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time