Job Description Summary
This position will provide oversight, guidance and operational support related to Insights & analytics for a designated product/ of products within a disease area. The incumbent will serve as the single point of contact for the TA or its nominated SPOC - Insights Director) supporting commercial teams & medical teams (in specific cases).
Job Description
This position will provide oversight, guidance and operational support related to Insights & analytics for a designated product/ portfolio of products within a disease area. The incumbent will serve as the single point of contact for the GBT or its nominated SPOC (Integrated Insights Director) supporting commercial teams & medical teams (in specific cases).
The role will support the insights and analytics needs required for well-evaluated commercial business decisions as well as identify potential marketplace opportunities. Working collaboratively with cross functional teams (e.g. Business analytics, competitive intelligence, forecasting, primary market research) to synthesize findings into concrete insights is critical to this role
The incumbent will bring a comprehensive outside-in perspective to shape Brand and/or New Product strategies and facilitate decision-making throughout a product(s)’ life-cycle via facilitating and consolidating all analytical inputs from other functional teams, such as (but not exclusively), Competitor Intelligence, Brand Analytics, Sales Force Analysis & Market Access . The role will have full responsibility and leadership of a team working on a high priority/strategic importance brand/portfolio of brands in a disease area.
Key Responsibilities:
Bring therapeutic area, disease state and product expertise. Support Brand teams in creation of service needs (e.g. primary market research, insights & analytics, competitive intelligence, forecasting) to define an Integrated Insights & analytics plan
Ensure integration of research, intelligence, analytics and intuition to generate insights that enable fact based decision making. Provide expertise and functional guidance to design and plan all facets (key Business and intelligence Questions) to enable execution of market research, competitive intelligence and analytics based on a sound understanding of the research tools, techniques and datasets
Keep a pulse on the competitive landscape and monitor brand performance for all pipeline and in-market brands; spot portfolio-wide trends or opportunities. Support the needs of multiple brand launches in the short-term to ensure performance expectations are successfully achieved
Provide guidance to the team on key processes IPS Situational Analysis including Unified Patient Journey, development and alignment of Strat Planning assumptions and forecasts
Guide the team in managing interdependencies between Franchises / Products related to indications including launch sequencing, strategy, commercial valuations etc.
Help drive I&A in development of new services and expanding customer footprint. Lead teams to define deliverables and monitor time management from other members of the Global Business Services teams
Play a key role in development planning, performance management of associates by collaborating and providing constructive inputs to function team leads
Essential Requirements:
Education: Graduate degree with relevant science background is essential. Masters degree in Science/Medical/Business is an advantage
Experience/Skills: Sound understanding of therapeutic disease area
Fluency in English, superior written composition skills
10+ years relevant experience acquired at pharmaceutical companies and /or strategic, marketing, or health care consultancy companies of which 3+ years in two areas of either Market Research/Brand Management/Analytics with a leading pharma or FMCG company/ solution provider
Superior analytical skills – high comfort in using tools (eg Excel) to analyze and visualize data via standard tools/charting methods; ability to effectively present and defend analyses
Desirable Requirement:
Project Management Excellence in facilitation of international, cross- functional teams within a high matrix environment
Proven leadership and team management skills. Demonstrated ability to manage multiple people and projects simultaneously
Skills Desired
Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships