Bristol Myers Squibb

Director, Taxonomy & Tagging Center of Excellence (COE)

Princeton - NJ - US Full time

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Summary:

The Director, Taxonomy & Tagging Center of Excellence (CoE) is responsible for establishing and leading the enterprise taxonomy and tagging standards, governance, and enablement capability for Bristol Myers Squibb’s Commercialization organization. This role owns the design, implementation, and continuous improvement of the classification frameworks, metadata schemas, tag libraries, and governance processes that power our omnichannel content, customer data, and engagement ecosystems.

The Director will partner with the CRM/Marketing Automation, Omnichannel Engine, Business Insights and Technology, and Worldwide Commercialization Excellence teams to ensure that taxonomy and tagging enable rapid asset discovery, personalization, automation, and performance measurement across all Therapeutic Areas. They will build the COE operating model, lead a team of taxonomy specialists, tag librarians, and tooling experts, and drive adoption of taxonomy best practices across business, BI&T, Sales, and vendor teams.

The Director will also ensure that taxonomy and tagging frameworks support integration, analytics, agentic use cases, and regulatory compliance. Through strategy, governance, training, and continuous refinement, this role ensures Bristol Myers Squibb’s omnichannel ecosystem becomes more efficient, data-rich, and scalable.

Responsibilities:

Define & Maintain Enterprise Taxonomy & Tagging Framework

  • Develop a comprehensive taxonomy covering content, customer, channel, product, campaign, and engagement classifications.
  • Build tagging standards and libraries to support personalization, analytics, search/discovery, and automation.
  • Ensure consistency and usability of tag libraries across platforms (CRM, marketing automation, content management, analytics).

Build the Tagging COE Operating Model & Governance

  • Establish the Taxonomy & Tagging Center of Excellence as a service line: policies, roles/responsibilities, governance forums, and SLA models.
  • Define change-control processes for taxonomy updates, tag retirements, versioning, and business-impact assessments.
  • Lead the COE team, including taxonomy architects, tag librarians, tool/platform specialists, vendor/agency partners.

Enable Omnichannel Execution, Automation & Analytics

  • Partner with Omnichannel Engine and CRM/MA teams to embed taxonomy/tagging logic into workflows, user journeys, and automation.
  • Ensure taxonomy supports downstream analytics, AI/ML, personalization logic, next-best-engagement, and reporting.
  • Collaborate with Business Insights & Technology to align tag metadata with data models, identity resolution, and platform integrations.

Ensure Asset Discovery, Compliance & Efficiency

  • Oversee tagging of content and assets (digital, field, print) to support rapid retrieval, reuse, personalization and targeting.
  • Ensure tagging frameworks and asset metadata support regulatory, legal, and compliance reviews as required by pharma commercial operations.
  • Drive efficiency by reducing duplication, improving asset findability, and standardizing metadata across franchises.

Drive Adoption, Training & Change Management

  • Develop training programs, playbooks, and user guides for content creators, marketers, Sales, digital and vendor teams on taxonomy/tagging best practices.
  • Lead stakeholder engagement and adoption initiatives to embed tagging practices into standard workflows and asset build cycles.
  • Monitor usage metrics (tag compliance, reuse rate, asset search time) and refine frameworks based on feedback and performance.

Continuous Improvement & Innovation

  • Monitor emerging trends in taxonomy, tagging, metadata standards, content classification and agentic use of metadata in pharma.
  • Pilot tagging automation tools (auto-tagging, GenAI models, taxonomy suggestion engines) to enhance scale and speed.
  • Review and refine taxonomy frameworks periodically to ensure they support evolving omnichannel strategies, channel mix, and regulatory environment.

Drive Cross-Functional, Cross-Market, and Cross-TA Alignment

  • Engage Marketing, Sales, Medical, Market Access, and Global teams to understand tagging needs and operating realities
  • Ensure taxonomy and tagging standards work across all therapeutic areas, as well as ex-US teams where relevant
  • Maintain a unified taxonomy strategy while enabling local flexibility where justified by business value

Enable Tagging Tooling, Automation & Data Integrity

  • Partner with Business Insights & Technology to select and configure taxonomy/tagging tooling within the enterprise platform ecosystem
  • Pilot and operationalize auto-tagging and metadata enrichment technologies, including AI-assisted classification
  • Ensure tags remain accurate and valid across their lifecycle through monitoring, automated validations, and remediation workflows
  • Establish controls that prevent misclassification, duplication, or degradation of metadata over time

Build, Lead & Develop a High-Performing Taxonomy & Tagging Team

  • Set performance expectations that emphasize consistency, quality, speed, and partnership with omnichannel stakeholders
  • Create a culture of continuous learning, operational excellence, and metadata stewardship
  • Define roles, governance interactions, and career pathways to grow future capability leaders

Qualifications:

  • Bachelor’s degree in Information Science, Computer Science, Data Management, Business, or a related field (advanced degree preferred)
  • Minimum 8+ years of experience in life sciences, pharmaceutical, or healthcare industry, including taxonomy, metadata, data management, or commercial operations
  • Expertise in designing and managing enterprise taxonomies, metadata frameworks, and tag libraries
  • Hands-on experience with taxonomy/tagging platforms, DAM/CMP systems, Veeva Vault PromoMats, CRM/marketing automation, or CDP/MDM platforms
  • Proven experience establishing governance models, change-control processes, and operating frameworks for taxonomy & tagging standards
  • Technical proficiency with metadata, ontology, classification engines, auto-tagging and AI-assisted metadata enrichment solutions
  • Experience leading cross-functional teams, including taxonomy specialists, tag librarians, tool/platform experts, and vendors
  • Track record of supporting personalization, analytics, automation, and regulatory compliance via taxonomy and tagging practices
  • Strong communication, training, and stakeholder engagement capabilities to drive adoption of taxonomy and tagging best practices

Key competencies desired:

Taxonomy & Metadata Strategy

  • Expertise in designing enterprise taxonomies, metadata frameworks, tag libraries, and governance models in commercial/content ecosystems.
  • Strong ability to map business/marketing workflows into tag architecture and metadata schemas that support personalization, automation and analytics.

Platform Integration & Data Fluency

  • Understanding of how taxonomy and tagging feed into CRM, marketing-automation, content-management, analytics, and orchestration engines.
  • Ability to engage with Business Insights and Technology to ensure tags align with identity management, segmentation, master data and unified customer views.

Taxonomy & Tagging Technology Proficiency

  • Strong understanding of enterprise taxonomy/tagging solutions and their configuration within content and data platforms (e.g., DAM/CMP, Veeva Vault PromoMats, CRM/MA systems, CDP/MDM environments)
  • Ability to evaluate, select, and optimize tooling that supports metadata governance, asset discovery, and automation enablement
  • Familiarity with auto-tagging, AI-assisted metadata enrichment, and classification engines to improve accuracy and operational efficiency

Governance & Operating Model Leadership

  • Skilled at building and governing Centres of Excellence, including policies, process design, stakeholder engagement and performance measurement.
  • Comfortable leading change-control frameworks, versioning models, and service-level agreements for taxonomy/tagging capabilities.

Stakeholder Engagement & Influence

  • Proven ability to work cross-functionally (Marketing, Sales, Market Access, Medical, Business Insights and Technology) to align tagging practices and enforce adoption.
  • Strong communication skills to explain metadata architecture and classification rules in business-friendly terms.
 

Change Management & Enablement

  • Deep experience training and enabling teams in new ways of working around asset tagging, metadata use, and discoverability.
  • Ability to drive cultural uptake of tagging discipline, tag reuse, and metadata governance in a high-volume commercial environment.

Innovation & Automation Orientation

  • Awareness of new technologies (auto-tagging, GenAI models, taxonomy suggestion engines) and how they can scale tagging operations.
  • Ability to pilot, evaluate and integrate new tools to improve tagging speed, accuracy, and ROI.

Operational Efficiency & Performance Focus

  • Metrics-driven orientation: uses tag compliance, discovery time, reuse rate, asset search efficiency, and taxonomy usage to drive improvement.
  • Strong focus on reducing waste, driving standardization, and improving the speed and quality of omnichannel activation via improved metadata/tag frameworks.

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Compensation Overview:

Princeton - NJ - US: $198,820 - $240,917

The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience. 

Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.

Benefit offerings are subject to the terms and conditions of the applicable plans then in effect and may include the following: Medical, pharmacy, dental and vision care. Wellbeing support such as the BMS Living Life Better program and employee assistance programs (EAP). Financial well-being resources and a 401(K). Financial protection benefits such as short- and long-term disability, life insurance, supplemental health insurance, business travel protection and survivor support. Work-life programs include paid national holidays and optional holidays, Global Shutdown Days between Christmas and New Year’s holiday, up to 120 hours of paid vacation, up to two (2) paid days to volunteer, sick time off, and summer hours flexibility. Parental, caregiver, bereavement, and military leave. Family care services such as adoption and surrogacy reimbursement, fertility/infertility benefits, support for traveling mothers, and child, elder and pet care resources. Other perks like tuition reimbursement and a recognition program.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

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