Director, System Market Development & Optimization

Job Summary

• Shapes and stewards the enterprise portfolio by identifying, prioritizing, and balancing growth, consolidation, and optimization opportunities that strengthen the system’s strategic and financial position.
• Lead system-level transformation initiatives, ensuring alignment with organizational goals and measurable outcomes.
• Leads the development or acceleration of deep, data-driven assessments of prioritized portfolio opportunities – applying precision analytics and scenario modeling to evaluate strategic & financial potential. Ensures alignment across system and regional leaders.
• Translates market, competitive, and operational insights into portfolio-shaping recommendations that guide and provide rationale for where to grow, where to optimize, and how to transform.
• In partnership with Strategy & Insights leaders, co-leads routine and robust competitor assessments, scenario modeling and response modeling to ensure organizational readiness for market, regulatory and competitive shifts.
• Leads Certificate of Need (CON) coordination function, serving as the primary liaison with external partner firm and internal stakeholders.
• Provides targeted strategic and tactical support for select, high-impact growth initiatives including ambulatory surgery center strategy development, CON-dependent initiatives, provider network development and planning, and facility planning).
• Maintains cutting-edge knowledge and shares expertise to strengthen team capability and redundancy.
• Partners with Insights team to shape analytic tools that enable faster, more precise, enterprise-informed decision-making.
• Leads and develops a high-performing Market Development team; builds capability, independence, and executive presence.
• Promote cross-functional collaboration within Strategy & Business Development to drive innovation and shared learning.
• Cultivates trusted, collaborative relationships with leaders and across the system and within the department – building alignment, transparency and confidence in portfolio decisions through performance, and delivery of well-informed recommendations.

• Required Bachelor's Degree or equivalent, in business administration and/or medical administration or similar field of study
• Preferred Master's Degree or equivalent, in business or healthcare administration
• 10 years of relevant experience Progressive experience in a large health care system in a business development role or similar. Required
• 5 years of relevant experience in a leadership role with a demonstrated ability to lead teams and drive impact. Required
• Experience working collaboratively with physicians. Required

Physical Demands

• Pallet to Waist (6" from floor) > 5 lbs: Seldom up to 10 lbs
• Waist to Waist > 5 lbs: Seldom up to 10 lbs
• Waist to Chest (below shoulder) > 5 lbs: Seldom up to 10 lbs
• Waist to Overhead > 5 lbs: Seldom up to 10 lbs
• Bilateral Carry > 5 lbs: Seldom up to 10 lbs
• Unilateral Carry > 5 lbs: Seldom up to 10 lbs
• Pushing Force > 5 lbs: Seldom up to 10 lbs
• Pulling Force > 5 lbs: Seldom up to 10 lbs
• Sitting: Frequently
• Standing: Occasionally
• Walking: Occasionally
• Forward Bend - Standing: Seldom
• Forward Bend - Sitting: Occasionally
• Trunk Rotation - Standing: Seldom
• Trunk Rotation - Sitting: Occasionally
• Reach - Above Shoulder: Seldom
• Reach - at Shoulder or Below: Seldom
• Handling: Occasionally
• Forceful Grip > 5 lbs: Seldom
• Forceful Pinch > 2 lbs: Seldom
• Finger/Hand Dexterity: Frequently

How Corewell Health cares for you

• Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here.

• On-demand pay program powered by Payactiv

• Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!

• Optional identity theft protection, home and auto insurance, pet insurance

• Traditional and Roth retirement options with service contribution and match savings

• Eligibility for benefits is determined by employment type and status

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Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.

Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.

An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.

You may request assistance in completing the application process by calling 616.486.7447.