Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint.
By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights.
Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.
Role Overview
The Director of Strategic Programs will lead cross-functional initiatives that accelerate go-to-market readiness, scale New Product Introductions (NPI), and optimize Product Lifecycle Management (PLM) across the portfolio. This role connects product strategy to execution—driving alignment between Product, Marketing, Sales, and Customer Success to ensure new offerings launch predictably, scale effectively, and evolve successfully across their lifecycle.
Key Responsibilities
Drive the strategic programs office within the Product organization, ensuring portfolio-level visibility and execution of critical NPI and GTM scaling initiatives.
Lead end-to-end program governance for major launches and lifecycle updates, including business case alignment, readiness tracking, and post-launch performance reviews.
Partner with Product Management, Marketing, Sales, and Enablement to define launch readiness criteria, success metrics, and integrated go-to-market plans.
Establish and continuously improve the Product Lifecycle Management framework—from incubation through launch, scale, sustain, and end-of-life.
Facilitate executive operating cadences (steering committees, launch reviews, quarterly business reviews) to ensure alignment on priorities, milestones, and outcomes.
Develop and maintain dashboards and analytics to measure go-to-market velocity, adoption, and lifecycle performance KPIs.
Drive process improvements that enhance product scalability and operational excellence across all product lines.
Serve as the connective tissue between product strategy and GTM teams to ensure decisions are data-driven and customer-informed.
Manage cross-functional risk escalations and proactively identify dependencies that impact release timelines or commercial success.
Required Experience
10+ years of experience in product strategy, product operations, or program leadership within a SaaS or technology organization.
Proven track record driving complex, cross-functional product launches and lifecycle programs at scale.
Deep understanding of Product Lifecycle Management (from ideation through EOL) and GTM processes for SaaS or platform products.
Demonstrated success aligning product, marketing, sales, and enablement around shared launch and scaling metrics.
Experience establishing or maturing NPI frameworks and governance mechanisms across global organizations.
Strong understanding of SaaS business models, including ARR/CARR metrics, adoption drivers, and customer lifecycle motions.
Excellent communication and stakeholder management skills; ability to influence and align senior leaders across functions.
Bachelor’s degree in Business, Engineering, or a related field; MBA preferred.
We focus on our mission: Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things:
Lead a new category of enterprise software that we call Unified-CXM.
Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience.
Create a culture of customer obsession, with trust, teamwork, and accountability.
We believe in our product: Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands.
We invest in our people: We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus.
To learn more about employee benefits by region, click here.
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EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.
Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law.
Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter.
JOB REQ COMPENSATION RANGE
$177,000 - $295,000The base salary range for this role is shown above. At Sprinklr, base pay depends on multiple individualized factors, including experience, qualifications, job-related knowledge and skills, and geographic location. Base pay is only one part of our competitive Total Rewards package: the successful candidate may also be eligible to participate in Sprinklr’s discretionary bonus plan, commission plan, and/or equity plan, depending on role.
US-based Sprinklr employees are eligible for a highly competitive benefits package as well, which demonstrates our commitment to our employees’ health, well-being, and financial protection. The US-based benefits include a 401k plan with 100% vested company contributions, flexible paid time off, holidays, generous caregiver and parental leaves, life and disability insurance, and health benefits including medical, dental, vision, and prescription drug coverage.
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