Join us at Entrust
At Entrust, we’re shaping the future of identity centric security solutions. From our comprehensive portfolio of solutions to our flexible, global workplace, we empower careers, foster collaboration, and build solutions that help keep the world moving safely.
Get to Know Us
Headquartered in Minnesota, Entrust is an industry leader in identity-centric security solutions, serving over 150 countries with cutting-edge, scalable technologies. But our secret weapon? Our people. It’s the curiosity, dedication, and innovation that drive our success and help us anticipate the future.
Entrust’s ID & Card Issuance segment is seeking a passionate product marketing professional to take a leadership role within the product segment, and across Solutions Marketing. The Solutions Marketing Director defines the messaging, positioning, and go-to-market strategy – working closely with engineering, product management, corporate marketing, channels and field sales organizations to help take Entrust Issuance to the next level. Key responsibilities of the Solutions Marketing group are to provide voice of customer, analysts, competitive and market insights, sales/channel enablement, product messaging and positioning, launch products, and to help define and drive the overall strategic direction and evolution of the portfolio.
Position Overview:
This Issuance Security Solutions Marketing Director plays a critical role in growing Entrust’s share in the highly competitive Issuance market. You will be responsible for defining the compelling solution value proposition for key use cases, and building messaging that is differentiated, clear, simple, and compelling. As the chief Issuance storyteller, you will serve as a global subject matter expert on the market, trends, and Entrust products. And as a director you will lead cross-functional initiatives that are critical to growing the Entrust business. The ideal candidate will have a deep understanding of the Issuance market, a passion for storytelling, experience leading cross-functional teams, management know-how, and an ability to get work done.
Responsibilities:
Develop and execute annual and quarterly product marketing, analyst and communication strategies and plans, working in partnership with growth and field marketing
Develop product messaging and positioning with product management that is both relevant, compelling, differentiating, and targeted to buyers
Define and articulate the solution communication strategies, unique value proposition, and messaging plans for various target use cases, audiences, and personae
Be the expert on your customers, how they buy, their buying criteria and how to best reach them; glean deep customer insights that lead to better ROI
Develop engaging product collateral, thought leadership content, and sales enablement content, including: datasheets, website content, white papers, playbooks, and battle cards that bring impactful content to Entrust sales, partners, and end users
Coordinate with growth, field, and channel marketing teams to drive marketing initiatives to drive pipeline that will convert to revenue. Be accountable to segment stakeholders to help ensure Issuance Marketing KPIs are attained
Research competitor and market activity to keep apprised of tailwinds and headwinds. Enable sales and product teams with market and competitive intelligence
Lead a team of seasoned Solutions Marketing professionals
Basic Qualifications:
5+ years of increasing responsibility in product marketing, preferably in the ID & Card Issuance space
Bachelor’s degree in relevant field
Previous leadership and personnel management experience
Excellent verbal communication, presentation, and writing proficiency are mandatory
Deep understanding and familiarity with channels
Ability to travel, including internationally, approximately 20% of the time
At Entrust, we don’t just offer jobs – we offer career journeys. Here is what you can expect when you join our team:
Career Growth: Whether you’re a budding developer or a seasoned expert, we’re invested in your professional journey. With learning-forward initiatives and exciting challenges, your growth is our priority.
Flexibility: Life is all about balance. Whether you’re remote, hybrid, or on-site, we offer flexible options that fit your lifestyle.
Collaboration: Here, your voice matters. Our teams thrive on sharing ideas, brainstorming solutions, and working together to build a better tomorrow.
We believe in securing identities—but it doesn’t stop there. At Entrust, we’re passionate about valuing all identities. Our culture is built on diversity, inclusion, and respect. From unconscious bias training for our leaders to global affinity groups that connect colleagues across the globe, we’re creating a community where everyone is encouraged to be themselves.
Ready to Make an Impact?
If you’re excited by the prospect of innovating, growing your career, and collaborating in a dynamic environment, Entrust is the place for you. Join us in making a difference. Let’s build a more secure world—together.
Apply today!
For more information, visit www.entrust.com. Follow us on, LinkedIn, Facebook, Instagram, and YouTube
Compensation Range:
For US roles, or where applicable:
Entrust is an EEO/AA/Disabled/Veterans Employer
For Canadian roles, or where applicable:
Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas. We welcome applications from qualified individuals of all backgrounds, and we strive to provide an accessible experience for candidates of all abilities.
If you require an accommodation, contact accessibility@entrust.com.
Recruiter:
Richa SrivastavaRicha.Srivastava@entrust.com