As a Director, Business Solutions at Acxiom, you will serve as a key liaison between Acxiom and the broader Omnicom Group. You will be responsible for driving the integration and adoption of Acxiom's world-class data, martech, and ad tech solutions across the holding company's agencies. Reporting to the SVP, Solutons integration, you will play a pivotal role in helping Omnicom agencies and their clients identify and design solutions to realize the full value of their consumer base, data assets, technology infrastructure, and media investments to drive record-setting business outcomes.
The objective of this role is to accelerate growth for both Acxiom and our Omnicom agency partners by delivering strong revenue gains, attracting new clients, and expanding our engagement with existing ones. You will lead client and agency engagements on behalf of Acxiom, focusing on providing presale support to new business pitch teams, leading expansion opportunities with existing clients, developing post-sale implementation plans, and managing ongoing engagement to ensure strong business impact. This role is a combination of strategic selling, technology, and data consulting, and agency relationship management. This is currently a high-level individual contributor role with the potential to grow into a management opportunity.
*U.S. remote-based role, but must be willing to travel to clients and other firm offices up to 60%.
What You Will Do:
- Work primarily with Omnicom Group agencies (such as OMD, PHD, Hearts & Science, and other Omnicom specialty agencies) to position Acxiom's full suite of data, martech, and ad tech solutions.
- Act as the primary Acxiom point of contact for Omnicom agency leadership, building deep relationships and establishing Acxiom as a strategic partner.
- Lead the communication, pricing, and selling of Acxiom's comprehensive suite of data products, marketing technology, and professional services as core solutions to client challenges within the agency pitch and cross-sell/up-sell process.
- Collaborate directly with agency partners and their clients to understand, document, and clarify client needs (stated and unstated) related to audience data, identity, activation, and measurement.
- Identify and resolve technical or commercial barriers to the success of a sale and the ultimate success of the engagement.
- Develop specific approaches and gain alignment on project plans that instill confidence in our ability to deliver, estimate scope and pricing, and guide post-sale implementation efforts.
- Ensure the long-term health of agency and client relationships by delivering strong results and ensuring key stakeholders recognize the value of our partnership.
- Work with Acxiom's product, engineering, and marketing sciences teams to identify growth opportunities within Omnicom agency clients.
- Act as the voice of the Omnicom agencies back to Acxiom's product and strategy teams to influence roadmap development and ensure our solutions meet evolving market needs.
- Ensure solutions achieve client data initiatives while maintaining regional privacy compliance on a global scale.
- This is currently a high-level individual contributor role with the potential to grow into a management role.
What You Will Have:
- BA Degree or equivalent work experience.
- 7+ years of agency work experience is required, with a deep understanding of agency operations, client service models, and the new business pitch process.
- Experience and deep knowledge across the data, martech, and ad tech landscape.
- Demonstrated success in helping clients take concrete action based on analytics and data-driven insights.
- Deep understanding of the data and ad tech ecosystem, including DMPs, CDPs, identity resolution, clean rooms, programmatic media, and measurement platforms.
- Proven leadership skills and the ability to navigate complex, matrixed organizations and reporting structures.
- Exceptional collaboration skills, with a proven ability to navigate large holding company structures and build strong, trusted relationships with agency partners.
- Technical sales, sales support, and solutions design experience, especially in a dynamic technology and data environment.
- Working knowledge of data factors driving project success (e.g., PII vs. anonymized data, cookies vs. people, panels vs. census data).
- Demonstrated success in managing the analytical, commercial, and emotional elements of a client relationship.
- Working knowledge of global and US data privacy regulations (e.g., GDPR, CCPA/CPRA).
- Strong presentation skills with proven ability to develop and deliver compelling pitch stories.
- Excellent written and verbal communication skills.
- Willingness to travel to clients and other firm offices up to 60%.
#GD17
Primary Location City/State:
Homebased - Conway, Arkansas
Additional Locations (if applicable):
Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.
Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com.