Director Social Media (Hybrid) - WashU Medicine Marketing & Communications

Scheduled Hours

40

Position Summary

The Director Social Media serves as the strategic architect of WashU Medicine’s social footprint. This role will lead the overarching vision for flagship accounts while moving forward the governance and policy framework for department-level channels. This position requires a data-driven leader who balances high-level strategy with operational excellence, ensuring every post advances the organization’s mission. And it is key that the director acts as a collaborator that unifies diverse voices into a cohesive, world-class social brand presence.

Job Description

Content Strategy Development and Calendar Management

• Collaborate with the broader brand and marketing team members to develop a comprehensive content strategy for social media based upon key priorities, competitive insights and marketplace trending issues/topics.

• Collaborate with cross-functional teams, including marketing strategists, designers, copywriters, communicators analytics specialists and university social team members to execute content initiatives effectively.

• Define target audience personas, determining content themes, and establishing key messaging pillars.

• Create and maintain content calendar, ensuring a consistent publishing schedule across various social media channels. Schedule posts, coordinate content production timelines, and align with key events or campaigns.

Community and Platform Management

• Lead enterprise-level strategy for social media, running a “center-of-excellence” to guide WashU Medicine’s twenty-one departments, education programs and other units, ensuring social footprint is being optimized for audiences, brand consistency and maximum reach. 

• Collaborate with compliance and leadership and university social media team to edit and deploy social media policies for the organization and departments to follow, staying abreast of new strategies and cautions moving forward. 

• Monitor and respond to audience interactions, comments, and messages. Fostering positive engagement, addressing inquiries or concerns, and escalating issues as needed.

• Stay up-to-date with the latest features and best practices for each social media platform (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok), adapting content strategies accordingly. Manage multiple accounts and ensuring brand consistency across platforms.

Continuous Improvement

• Track and report on the performance of social media content, using relevant KPIs (Key Performance Indicators) such as engagement rate, reach, and conversion metrics. These insights inform ongoing strategy refinement and demonstrate impact.

• Analyze social media data and metrics to identify trends, insights, and opportunities for optimization. Includes A/B testing of content elements, refining posting times, and adjusting content formats to maximize engagement and reach.

• Stay informed about emerging trends, algorithm changes, and new technologies shaping the landscape in a manner that adapts strategies proactively and maintain a competitive edge.

Performs other duties as needed.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education:

Bachelor's degree

Certifications/Professional Licenses:

No specific certification/professional license is required for this position.

Work Experience:

Marketing With Social Media (7 Years)

Skills:

Not Applicable

Driver's License:

A driver's license is not required for this position.

More About This Job

WashU seeks highly motivated individuals who are able to perform duties in a manner consistent with our core mission and guiding principles.

Preferred Qualifications

Education:

No additional education unless stated elsewhere in the job posting.

Certifications/Professional Licenses:

No additional certification/professional licenses unless stated elsewhere in the job posting.

Work Experience:

No additional work experience unless stated elsewhere in the job posting.

Skills:

Actionable Insights, Collaboration, Communication, Constituent Communications, Continuous Professional Development, Data Translation, Decision Making, Detail-Oriented, Fast-Paced Environments, Information Science, Innovation, Marketing, Media Communications, Prioritization, Social Media, Social Media Platform, Sound Judgment, Stakeholder Engagement, Team Diversity, Time Management

Grade

G14

Salary Range

$75,200.00 - $128,800.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

Questions

For frequently asked questions about the application process, please refer to our External Applicant FAQ.

Accommodation

If you are unable to use our online application system and would like an accommodation, please email CandidateQuestions@wustl.edu or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.

All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

Pre-Employment Screening

All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.

Benefits Statement

Personal

• Up to 22 days of vacation, 10 recognized holidays, and sick time.

• Competitive health insurance packages with priority appointments and lower copays/coinsurance.

• Take advantage of our free Metro transit U-Pass for eligible employees.

• WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness

• Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

Family

• We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.

• WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.

For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/

EEO Statement

Washington University in St. Louis is committed to the principles and practices of equal employment opportunity. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, citizenship (where prohibited by federal law), age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.