Director, RTM, GCM

Manager: Senior Director, Commercial, GCM 

Location: Shanghai 
Role Type: Individual Contributor 
Language: Fluent English & Mandarin 
Relocation Provided: limited relocation available (domestic location), we encourage all GCM employees to apply to internal posting. 

Please note: This role is not a fully remote position. The selected candidate will need to be based in Shanghai and follow our hybrid work setup.  

Job Summary 

As Director, RTM, GCM, you will lead the design, evolution, and governance of enterprise‑level RTM strategy, models, and capabilities. This role serves as the RTM thought leader for the system, defining fit‑for‑purpose RTM solutions that balance coverage, service levels, cost‑to‑serve, and execution effectiveness across channels. Positioned within the Commercial Center of Excellence, this role is accountable for building scalable RTM frameworks, standards, and playbooks, and for enabling channel RTM teams, bottlers, and franchise partners to apply them consistently in‑market. Working closely with global and regional RTM teams, you will translate global best practices into local relevance, while feeding China RTM innovations back into the broader system to continuously strengthen competitive advantage.  

What You’ll Do for Us 

• Shape and evolve enterprise‑level RTM strategy and principles, defining clear RTM models, design logic, and decision frameworks that guide channel‑specific RTM choices. 

• Design and govern scalable RTM solutions, frameworks, and playbooks, ensuring consistency, discipline, and applicability across channels, bottlers, and execution environments. 

• Act as the RTM capability owner for the system, continuously strengthening RTM maturity through standards, tools, learning agendas, and structured ways of working. 

• Serve as the primary interface with global and regional RTM teams, leveraging global best practices, pilots, and innovations, and adapting them to local market needs. 

• Monitor RTM performance and effectiveness at system level, identifying structural gaps and opportunities, and driving continuous improvement of RTM models and governance over time. 

• Perform other job-related duties as assigned, in response to evolving business needs and market dynamics. 

Requirements & Qualifications 

• Bachelor’s degree or above in Business Administration, Marketing, Finance, Economics, or related field. 

• 10+ years of progressive experience in FMCG or similarly complex organizations, with solid exposure to RTM, commercial operations, or go‑to‑market roles across multiple channels. 

• Strong understanding of RTM fundamentals, including but not limited to coverage models, service levels, cost‑to‑serve, distributor management, and execution trade‑offs, with the ability to think at system and enterprise level.  

• Experience working closely with global or regional teams, with the capability to bring leading‑edge practices into the local market and elevate local insights into broader global lens.  

• Track record of cross‑functional collaboration and stakeholder influence, with the ability to break silos, challenge constructively, and enable teams to adopt common ways of working in fast‑paced environments. 

• Fluent in English and Mandarin, with the ability to engage senior stakeholders across functions in a fast‑paced environment.