Director, Regional Integrated Marketing + Communications

At the American Cancer Society, we're working to end cancer as we know it, for everyone. Our employees and 1.3 million volunteers are raising the bar every single day. We are a culture comprised of diverse backgrounds and experience, to better serve our communities. 

The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled.

Manages a dynamic portfolio of work to ensure successful execution of priority communications and marketing efforts. Develops, executes and manages promotional strategies and tactics to support mission and revenue priority activities, driving community relevance, storytelling and local lead generation. Advances the American Cancer Society mission, goals, and objectives by raising market awareness and understanding of how ACS makes an impact in the fight against cancer.

**This is a remote role; however, the ideal candidate would be based out of NYC and Boroughs, Long Island, or northern New Jersey area**

ESSENTIAL FUNCTIONS:

• High level media relationship stewardship and major market integration (local and regional media partnerships and targeted media relations).

• Proactively leads media relations efforts in the New York City media market and is accountable for consistently delivering high-quality earned media results.

• Conceptualizes, leads and executes region specific mission and revenue campaigns that drive community relevance with an emphasis on innovative social media and digital promotion strategies consistent with other area business and communications plans.

• Arranges and monitors media interviews with ACS executive leadership, staff, and volunteer experts and liaises with media outlet to fulfill needed ACS assets.

• Writes and edits communications materials (i.e., press releases, pitches, blogs, media advisories, media partnership proposals, social media posts, op-eds, letters to the editor, talking points, speeches, and guest editorials, etc.) in support of ACS objectives.

• Participates in media training of ACS staff and volunteers as needed.

• Maintains current knowledge and awareness of mission support and mission delivery strategies and current policies and positions by working collaboratively with Communications & Marketing regional/national colleagues.

• Analyzes marketing strategies, market penetration, share of voice, etc. to determine ROI and inform future planning with a focus on local lead generation.

• Reports findings and recommendations to market and Region leadership.

• Leads and manages an integrated digital and social presence within a region, including social strategy, content creation, storytelling and digital promotions to drive and enhance regional results.

• Serves as a cross-functional marketing advisor focused on lead generation for high impact/priority activities and opportunities within the region.

• Leads marketing communications efforts for an assigned product line, marketing area of expertise or major media market within the region.

• Works collaboratively on nationwide, pillar wide (development, advocacy, patient support, etc), cross-region strategy teams for assigned product lines and major markets.

• Models and fosters behavior that establishes a culture that values the staff/volunteer partnership, and is consistent with the values, goals, and objectives of the Society to create an atmosphere of trust, cooperation, accountability, empowerment, and dedication to the mission.

• Ensures that marketing strategies reflect the diversity of the communities served by the region, New York and boroughs, and creates and reinforces an environment of inclusion.

• Serves as a community marketing and lead generation specialists in the peer to peer vertical.

• Creates strategy and execution of corporate marketing and lead generation support for the corporate and sports vertical.

• Stewardship marketing for the philanthropy and mission verticals.

• Provide dedicated leaderboard (network marketing) support through lifecycle management and partnership planning.

EXPERIENCE/QUALIFICATIONS:

• Preferred Degree: Bachelor's Degree
• Years of experience: 7+ years of experience in a marketing-related field
• 7+ years Media Relations
• Bilingual English/Spanish preferred, but not required

KNOWLEDGE, SKILLS, AND ABILITY:

• Proven track record in managing multifaceted promotions and communications campaigns.
• Plans and prioritizes work to meet commitments aligned with organizational goals.
• Builds strong partnerships and works collaboratively with others to meet shared objectives.
• Demonstrated expertise in interpersonal, presentation, written and oral communications.
• Proven ability to assimilate complex organizational, political, and health issues into high quality, multimedia communications and marketing strategies and tactics.
• Experience developing and implementing effective social initiatives, cause marketing partnerships, partnership plans, and media partnerships.
• Demonstrated project management skills
• Highly motivated self-starter, able to work in an extremely fast-paced team environment, manage multiple projects simultaneously, and meet deadlines.
• Experience with social/digital/Google analytics, social media management tools (Sprout, etc.), media management (Cision), Adobe products, CRM platforms (Salesforce), and other similar products/platforms is a plus
• Strong aptitude for staying abreast of external trends and new developments in communications and marketing- especially in assigned area- NYC.
• Ability to establish a culture that values the staff/volunteer partnership

TRAVEL REQUIREMENTS:

• Some travel to meetings and events that may include nights and weekends.

PHYSICAL REQUIREMENTS:

• Work is primarily performed in a remote office setting.
• No specific physical requirements.

The starting rate is $110,000-$115,000. The final candidate's relevant experience/skills will be considered before an offer is extended. Actual starting pay will vary based on non-discriminatory factors including, but not limited to, geographic location, experience, skills, specialty, and education.

ACS provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skills. Further details on our benefits can be found on our careers site at: jobs.cancer.org/benefits. We are a proud equal opportunity employer.