As Director, Product Marketing, you will lead strategic initiatives focused on re-engaging and retaining our most valuable customers—driving customer lifecycle strategy and maximizing lifetime value across refinance, purchase, and home equity products. You'll own end-to-end product marketing strategy for recapture audiences, from market positioning and product roadmap influence to integrated go-to-market execution and measurable business impact. This is a high-visibility leadership role where your strategic vision shapes how we win back and deepen relationships with existing customers, influence cross-functional teams, and scale impact through key partnerships. You'll have autonomy to innovate, lead with data-driven insights, and deliver results that matter—positioning you as a key architect of our customer retention and recapture strategy.
About the Role
Develop and execute comprehensive product marketing strategies that align with business objectives, market conditions, and customer needs across refinance, purchase, and home equity portfolios, with a primary focus on recapture and retention of existing customers.
Partner with Segments to target priority recapture cohorts including previous customers, high-net-worth clients, and customers at equity milestones, leveraging data-driven insights to maximize relevance and conversion.
Define product positioning, value propositions, and "Why Us?" messaging informed by customer insights, competitive dynamics, and macro trends that differentiate our market presence and re-engagement strategy.
Identify and champion marketable features that solve client needs and create competitive differentiation across customer segments and product lines to drive recapture campaigns.
Lead go-to-market planning and execution for product launches, enhancements, and retention initiatives with cross-functional alignment and accountability for outcomes in recapture portfolios.
Act as the internal client for Creative, delivering clear strategic briefs that translate complex financial products into human-centric stories and orchestrating Segments, Creative, Direct, and Digital Channel teams for cohesive lifecycle execution targeting recapture audiences.
Own product-level KPIs including conversion, volume, and creative response rates, using advanced analytics to monitor funnel health, diagnose leakage points, and identify optimization opportunities that drive revenue growth from recapture initiatives.
About You
Minimum Qualifications
10 years of experience in product marketing, product management, or a related field.
6 years of demonstrated leadership with multi-disciplinary teams.
Bachelor's degree in marketing, business administration, or a related field.
Proven track record of successfully launching and growing innovative products, preferably within financial services, fintech, or the mortgage industry.
Strong understanding of the mortgage lending process and related financial products, with demonstrated financial acumen to interpret profit and loss statements, understand margin compression, and translate financial targets into marketing strategies.
Strong analytical skills with the ability to interpret market data, identify trends, and make data-driven decisions.
Excellent written and verbal communication skills, with the ability to articulate complex concepts clearly and concisely to diverse audiences.
Preferred Qualifications
Master's degree in marketing, business administration, or a related field.
Experience owning product-level goals such as conversion, volume, and creative response rates within retention and recapture portfolios.
Background in Business to Business to Consumer (B2B2C) and sub-servicing partner enablement.
History of collaborating with Capital Markets and Product teams on pricing, margin, and product availability.
Track record of building integrated marketing calendars and aligning with tentpole brand moments.
Proficient with advanced analytics for funnel diagnostics and attribution modeling.
People leadership experience developing product marketers and fostering high-performance, data-driven cultures.
What you’ll get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.
About us
Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at Careers@Rocket.com.