Director, Product Marketing

We are hiring a Director of Product Marketing to join our Media team at EMARKETER.

The Role and Team:

As the Director, Product Marketing you will be responsible for creating and overseeing our go-to-market strategy for our media products and solutions. Using market insights and understanding of product capabilities, you will define the most compelling offerings for EMARKETER’s media business and the most effective ways to communicate the value of our products to our clients. 

The Ideal Candidate Is:

• Client centric with a pulse on the market and customer needs to innovate our media solutions.
• An analytical thinker with the ability to conduct market, competitor, and customer research to gather insights and assess market opportunities.
• Solution oriented with the ability to link product launches and positioning to client needs and outcomes
• A strong collaborator and team player who's able to connect multiple internal teams including media sales, content, operations and marketing to align on our strategies and positioning.
• Curious and proactive, someone who challenges the team in productive ways, asks the right questions and ensures the quality of our brand promise is never compromised.

Key Responsibilities:

• Develop end-to-end GTM plans, including positioning, messaging, pricing strategy, feature enhancements and launch materials for new media products.
• Train and equip sales teams with compelling materials, case studies, and tools that inspire confidence and drive growth.
• Bring our in-person and virtual events to life through product messaging and sales enablement.
• Deep understanding of the marketplace and competitors, and aligns our products with market demand.
• Internal and external product training on capabilities, features and benefits
• Partner with sales, content and operations teams to ensure successful product launches.
• Deeply understand our media audiences as they are the foundation of our offerings.
• Manage and execute media demand gen calendar to promote media solutions offerings and new launches.

Desired Skills & Experience:

• 8+ years of experience in product marketing or a closely related role within a mid size to enterprise B2B media, adtech or martech company
• Demonstrated success in bringing new products and offerings to market
• Strong storytelling skills with the ability to translate data and features into compelling value propositions
• Excellent communication skills with the confidence to lead strategic discussions internally
• Strong data analysis capabilities and experience defining ideal customer profiles and target segments for sales motions
• Proven ability to work cross functionally and influence teams without direct authority
• A balance of strategic thinking and hands on execution where you can craft a go to market plan and also build the assets that bring it to life

Applicants must be authorized to work in the United States without the need for visa sponsorship, now or in the future.

Salary & Benefits:

• $130,000-$150,000 (dependent on skills, experience and competencies)
• Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave
• Comprehensive medical, dental, and vision insurance plans
• Matched and vested 401k plan
• Access to resources for financial planning guidance, family planning services, mental health reach-out, and Employee Assistance Programs (EAP)
• Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more