We’re looking for a Product Marketing Director to lead the product/lifecycle marketing strategy for Assurant’s Global Auto portfolio. The role drives compelling positioning, messaging, and design that best suit the audience(s) and achieve business objectives, while delivering accurate product information. As Product Marketing Director for Auto, you’ll guide cross-functional alignment with Marketing, Sales, Product, Operations, Technology, and Experience teams. With deep expertise in consumer marketing, digital experiences, and data‑driven decision‑making, the Director oversees prioritization and execution of key initiatives with significant autonomy.
What you’ll do (key responsibilities)
Product Positioning & Insight Development
Define and evolve product value propositions, positioning, and messaging for key audiences—including consumers, vehicle and equipment dealers, and other partners who sell our products.
Leverage customer insights, performance data, market trends, and competitive analysis to shape messaging and support growth objectives.
Collaborate with Product, Sales, Research, CX, Analytics, and other stakeholders to gather inputs and translate them into clear, compelling narratives.
Go‑to‑Market Strategy & Enablement
Lead the development and execution of integrated go‑to‑market strategies for new product launches and enhancements.
Build and maintain sales and marketing enablement materials such as presentations, one‑pagers, videos, and collateral.
Support affinity and strategic partner brands with product marketing strategy, guidance, and deliverables.
Ensure all materials meet brand standards while identifying and communicating unique requirements within the Auto and Commercial Equipment lines.
Cross‑Functional Leadership & Collaboration
Partner closely with Sales and Product teams to develop materials that improve product understanding, adoption, and conversion across both consumer and dealer channels.
Lead multi‑workstream initiatives spanning Marketing, Creative Services, Product, Operations, and Technology.
Provide strategic direction to Creative Services at project kickoff and ensure work is prioritized, on brief, and delivered on time.
Manage legal and compliance review cycles for all marketing deliverables.
Represent Marketing in national client implementations, supporting collateral needs, review processes, and client communication.
What are the requirements needed for this position?
Bachelor’s degree in marketing, Business, or a related field.
A minimum of 10 years of progressive product marketing experience, ideally supporting complex product portfolios or multi‑channel environments.
Proven ability to lead large, cross‑functional initiatives with minimal oversight, driving clarity and execution across diverse stakeholder groups.
Experience developing marketing materials across a wide range of channels, platforms, and formats (digital, print, sales enablement, training, etc.).
Strong analytical and storytelling capabilities, with a track record of leveraging data to guide decisions and successfully manage major product launches.
Highly proficient working in a Windows-based environment and using Microsoft 365 tools, including Outlook, Word, Excel, PowerPoint, Teams, SharePoint, and OneDrive.
Experience with Monday.com (project management), Bynder or similar digital asset management platforms, and Adobe Acrobat Pro.
What other skills/experience would be helpful to have?
Excellent executive communication skills, with the ability to challenge constructively.
Ability to thoughtfully integrate AI tools into marketing operations to drive efficiency, scalability, and innovation.
Strategic thinker with the ability to influence product direction and lead cross‑functional initiatives.
Strong data‑driven decision‑making, with the ability to translate insights into clear recommendations and executive‑ready narratives.
Demonstrated ability to set direction, manage competing priorities, and drive alignment across stakeholders.
Proven track record of independent ownership, proactive problem‑solving, and accountable leadership.
Experience improving cross-functional marketing processes to increase speed, quality, and scalability using structured methodologies (Lean, Six Sigma, Agile).
Familiarity with managing end-to-end marketing content production across print/digital channels, including translation for global or multilingual audiences.
Ability to thoughtfully integrate AI tools into marketing operations to drive efficiency, scalability, and innovation.
Familiarity with collaboration and CRM tools such as Figma, Miro, and Salesforce.
Experience in regulated industries (financial services, insurance, automotive, or F&I).
Bilingual English/Spanish strongly preferred.
What we offer
Comprehensive health, dental, and vision insurance day one of employment.
401(k) with company 6% match.
Paid time off, holidays, and volunteer days.
100% virtual work from home environment with semi-annual opportunities to meet in person.
Professional development programs.
Employee wellness programs and mental health resources.
What to expect for travel
Up to 10% of annual travel.
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Pay Range:
$103,800.00 - $173,300.00Any posted pay range considers a wide range of compensation factors, including candidate background, experience and work location, while also allowing for salary growth within the position.
If there is no posting end date listed then this is a pipeline requisition, and we will continue to collect applications on an ongoing basis.
Helping People Thrive in a Connected World
Connect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive. Learn more at jobs.assurant.com.
For U.S. benefit information, visit myassurantbenefits.com. For benefit information outside the U.S., please speak with your recruiter.
What’s the culture like at Assurant?
Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 15 countries and awarded the Fortune America’s Most Innovative Companies recognition, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.
Company Overview
Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.
Equal Opportunity Statement
Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.
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