Director, Product Management

Basic Function 

Wolters Kluwer Tax & Accounting (TAA) is seeking a Director of Commercial Product Management responsible for defining Go-To-Market (GTM) strategy and executing the product vision and strategy across product lines, while leading growth, go-to-market execution, and revenue performance of our Performance Segment portfolio, including flagship products like TaxWise®, ATX™, iFirm, and related products and services. This leader ensures alignment with business goals, drives cross-functional collaboration, and builds high-performing product teams to deliver solutions that meet market needs and customer expectations 

  

This is a high-impact commercial leadership role responsible for defining and driving strategies across direct and indirect channels, including full revenue accountability for our re-sale partner channel. You’ll set segment-level commercial strategies, shape market positioning, and lead cross-functional initiatives to deliver product success across acquisition, monetization, retention, and partner enablement. With a low span-of-control team, you will lead by influence and insight, not just headcount, managing complexity with agility, big-picture thinking, and tactical precision. 

 

Essential Duties and responsibilities 

 Product Strategy & Vision 

• Define and communicate the product vision aligned with company objectives 
• Develop multi-year product roadmaps based on customer needs, market trends, and business priorities 
• Identify new market opportunities and evaluate build/buy/partner decisions 
• Improve Product adoption 
• Improve Customer Satisfaction (NPS) 

Commercial Strategy & Revenue Ownership 

• Own the end-to-end revenue performance of the Performance Segment portfolio, across direct and re-sale partner channels. 
• Define and lead channel-specific GTM strategies, with a focus on customer acquisition, attach rates, upsell, retention, and total segment growth. 
• Create and optimize pricing models, packaging strategies, and revenue forecasts that reflect the needs of both direct and re-sale markets. 
• Build and manage financial plans and sales targets across re-sale stores, ensuring visibility and accountability for channel contribution. 

Defining and Executing Go-to-Market  

• Develop differentiated messaging, bundling, and promotional strategies that reflect the value proposition across customer segments and channels. 
• Partner closely with Sales, Marketing, and Customer Success to build and deliver effective GTM campaigns—including through re-sale store networks. 
• Own delivery of sales enablement content, training, partner-facing materials, competitive intel, and field performance insights. 
• Monitor channel KPIs, including re-sale conversion, retention, partner-led growth, and territory performance—making data-informed decisions to improve effectiveness. 

Re-sale Partner Enablement 

• Build strong partnerships with re-sale store leaders and partner managers to align product offerings, pricing strategies, and growth incentives. 
• Support re-sale partners with access to sales collateral, launch assets, and training that enhance their ability to position WK products. 
• Lead quarterly business reviews and revenue planning sessions with key re-sale stakeholders to ensure joint accountability and shared success. 

Customer Insight & Thought Leadership 

• Deeply understand tax preparer personas, regional needs, and seasonal buying behavior through direct engagement, VOC programs, and store visits. 
• Represent the Performance Segment in internal strategy sessions, industry events, and external-facing content, driving WK’s thought leadership in tax preparation and compliance solutions. 
• Lead customer-facing sessions (e.g., roadshows, partner roundtables, webinars) to reinforce WK’s brand, roadmap, and platform vision. 

Team & Cross-Functional Leadership 

• Manage and coach a small team of commercially focused product managers or analysts aligned to product line or channel initiatives. 
• Work cross-functionally with Product, Engineering, Marketing, Finance, and Field Ops to ensure delivery of roadmap and business goals. 
• Champion a culture of measurable outcomes, tactical execution, and continuous improvement, particularly during tax season peaks. 
• Manage and coach a small team of commercially focused product managers or analysts aligned to product line or channel initiatives. 

 

 Other Duties 

Performs other duties as assigned by supervisor.  

 

Job Qualifications 

Education:  Bachelor’s degree in Business, Product Management, Marketing, or related field; MBA preferred 

 

Experience:   

• 8+ years in product management, commercial strategy, product marketing, or channel development—preferably in B2B or prosumer software markets. 
• Proven experience owning revenue goals, defining pricing strategies, and leading GTM execution across both direct and channel sales models. 
• Familiarity with tax software markets, seasonal sales cycles, or high-volume/low-margin product portfolios a strong plus. 
• Experience working with re-sale stores, franchise networks, or indirect channel partners is strongly preferred. 

Other Knowledge, Skills, Abilities or Certifications:  

• Strategic thinker with strong commercial instincts and P&L accountability. 
• Excellent collaboration and cross-functional leadership, with ability to lead through influence. 
• Deep understanding of channel dynamics, reseller motivation, and partner relationship management. 
• High level of comfort with business modeling, data analysis, and KPI tracking. 
• Strong communicator and storyteller who can translate product strategy into clear market narratives. 
• Curious, adaptable, and results-oriented, with a high sense of ownership and urgency. 

 

Travel requirements 

20%

 

Physical Demands 

Normal office environment.  

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

 

Compensation

$150,900.00 - $252,750.00 CAD

 

This role is eligible for Bonus.

Compensation range listed is based on primary location of the position.  Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.