ASM Global

Director, Premium Sales (Cleveland Browns)

Berea, OH Full time

POSITION: Director, Premium Sales

DEPARTMENT: Legends Global Sales

REPORTS TO:  Vice President, Sales and Services       

FLSA STATUS: Salaried/Exempt                              

LEGENDS GLOBAL

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component of feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. If this sounds like a winning formula for you, join us!

THE CLEVELAND BROWNS AND LEGENDS GLOBAL

The Cleveland Browns and Legends have an expansive partnership to support all aspects of the New Huntington Bank Field project including market analysis, product design and development, data and analytics strategy, and holistic revenue generation across partnerships, ticketing and suites sales.  Legends is proud to support and represent the Browns during this historic moment in Northeast Ohio.

THE ROLE

The Director, Premium sales will be responsible for developing and executing suite sales strategies that maximize revenue for all offerings related to the new stadium. This position will be responsible for hiring, training, supervising and motivating the premium sales and service team in an effort to optimize team performance. The ideal candidate should have multiple years of first-hand sales and management experience.

They should be comfortable analyzing performance metrics, data analytics and how to utilize the information available to forecast and drive decision making. The Director, Ticket Sales should be comfortable speaking in public, a proven team leader, and have the ability to create and manage a positive and dynamic sales culture. Fluency in digital marketing, experience working closely with data analytics and managing multiple complex sales campaigns will be critical to success.

The ideal candidate possesses a strong passion for leadership and positive enthusiasm for collaboration with teammates. This role will require very close collaboration with the Cleveland Browns to ensure the Browns brand and partner relationships are protected, elevated and enhanced throughout the new stadium campaign.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Be accountable for annual revenue goals, pipeline management and forecasting
  • Recruit, interview, hire, train and develop Suite Sales & Service team
  • Create and implement regular training initiatives
  • Analyze historical and current sales data and performance metrics to guide campaigns and lead sourcing
  • Create dashboards and virtual CRM reports to track performance
  • Participate in planning meetings for cross-departmental revenue opportunities
  • Assist in creating marketing campaigns, inventory management, and lead generation strategies
  • Assist in the creation and management of the suite sales budget and business plan.
  • Track daily revenue, manage campaigns, and communicate team performance
  • Manage inter-organizational relationships to support collaboration and best practice sharing

SUPERVISORY RESPONSIBILITIES

Carries out supervisory responsibilities in accordance with all Legends Global policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

  • Outstanding written and verbal communication skills to develop strong working relationships with partners, teammates, and other stakeholders
  • Ability to manage a high level of detail across multiple projects and to prioritize efficiently
  • Familiarity with digital media marketing and social media platforms
  • High emotional intelligence, intellectual curiosity and desire to grow professionally
  • Ability to prioritize and meet competing deadlines independently
  • Ability to manage multiple tasks simultaneously, while remaining organized, efficient and calm under pressure
  • Proven ability to work collaboratively in a team-oriented environment

EDUCATION AND/OR EXPERIENCE    

  • Bachelor’s degree or equivalent
  • Minimum of 8+ years of successful sales management experience (sports business a plus)
  • Direct sales experience, preferably as a top performer for multiple seasons
  • Outstanding written and verbal communication skills to develop strong working relationships with partners, teammates, and other stakeholders 

SKILLS AND ABILITIES

  • Pipeline management and forecasting
  • Recruiting, interviewing, hiring, training, and developing sales talent
  • Sales training and productivity enhancement
  • Data analysis and performance metric evaluation
  • CRM dashboard and report creation
  • Cross-functional collaboration and communication
  • Marketing campaign development
  • Budgeting and business planning
  • Revenue tracking and campaign management
  • Relationship management with internal, external, and vendor stakeholders

COMPENSATION

Competitive salary plus bonus opportunities commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On Site (Berea, OH)

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.