WHO WE ARE:
Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.
ABOUT THE ROLE:
Skechers Digital Ecommerce Group is seeking a talented Director of Performance Marketing to grow our paid and organic media practice as we continue to evolve our direct-to-consumer (DTC) business. This digital marketing expert will possess comprehensive knowledge across channels to plan, purchase, and optimize digital media while collaborating across teams on brand and performance advertising initiatives.
Our ideal candidate has strong business acumen for planning, executing, and analyzing paid and organic media channels to drive brand awareness and e-commerce growth. This role requires exceptional capabilities in strategy development, campaign execution, data analysis, and performance reporting.
The Director of Performance Marketing will work alongside the Senior Director and SVP of Digital to evolve our in-house capabilities and processes while coordinating with agency partners. This position will project manage and oversee collaborative day-to-day execution of paid media campaigns across multiple digital channels, including:
Paid Channels: Search, display/native, video, shopping, affiliate, CTV/OTT, and social advertising Organic Channels: SEO, AIO/AEO optimization, and organic social media.
Expert experience with platforms including DV360, The Trade Desk, Google Ads/SA360, Microsoft Ads, social platforms (Facebook/Instagram, Snapchat, TikTok), and affiliate networks is essential.
WHAT YOU’LL DO:
- Drive Revenue Growth: Lead profitable, efficient revenue growth initiatives and pilot innovative media practices, evolving our measurement framework from attribution to incrementality analysis
- Cross-Channel Strategy: Support SKX's integrated strategy and execution across brand and performance channels, including paid/organic search, generative AI search, shopping feeds, social media, affiliate, video/OLV/CTV, display, and emerging digital channels
- Team Leadership: Manage and develop our in-house digital media team, providing training, mentorship, and growth opportunities for paid media specialists
- Process Optimization: Facilitate in-housing of key account management and reporting functions to enhance operational efficiency
- Analytics & Reporting: Deliver comprehensive campaign performance reports using Google Analytics, Measured MMT/MMM, Salesforce Marketing Cloud, Data Cloud, Incorta, and Looker Studio dashboards. Partner with Enterprise Data and Analytics teams to enhance media reporting capabilities
- Cross-Functional Collaboration: Build strong relationships across departments including creative, finance, analytics, IT/development, product, retail, and wholesale teams
- Strategic Planning: Support annual planning and forecasting processes, including monthly and quarterly model updates
- Customer-Centric Marketing: Partner with CRM and loyalty teams to develop acquisition and retention strategies focused on customer lifetime value
- Campaign Management: Oversee creation and quality assurance of briefs for paid media, digital marketing, and brand collaboration initiatives
- Agency Coordination: Collaborate with agencies, brand, creative, partnerships, and digital teams to budget, plan, launch, and optimize media campaigns
- Industry Intelligence: Maintain current knowledge of industry trends, fashion/footwear/apparel developments, and competitive landscape analysis
- Testing & Optimization: Lead A/B and multivariate test ideation, execution, and post-test analysis
WHAT YOU’LL BRING:
- Bachelor's degree in Marketing, Business, Analytics, or related field
- 8+ years of performance marketing experience with 3+ years in leadership rolesExperience managing $50M+ annual digital media budgets
- Proven track record in retail, fashion, or consumer goods industries
- Strong analytical skills with proficiency in SQL, Excel, and data visualization tools
- Experience with marketing attribution modeling and incrementality testing
- Excellent cross-functional collaboration and communication skills
The pay range for this role is $165,000 - $200,000/yr USD.
About Skechers
Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.