Director, Omni Channel CBL

Manager: Senior Director, Franchise Business Development, CBL 
Role Type: Individual Contributor 
Language: Fluent English & Mandarin 
Relocation Provided: Limited relocation available (domestic location), we encourage all GCM employees to apply to internal posting.  

Please note: This role is not a fully remote position. The selected candidate will need to be based in Beijing and follow our hybrid work setup.  

Job Description Summary: 

At The Coca-Cola Company, we have been refreshing the world and making a difference for 139 years. With a portfolio of more than 200 brands enjoyed by billions of consumers globally, we are committed to driving sustainable growth and creating value for our customers, communities, and stakeholders.  

The Director, OmniChannel, CBL role is a core position within CBL Franchise Operations, responsible for integrating Category strategies and Channel plans into coherent, executable omnichannel priorities. The role ensures alignment, consistency, and disciplined tradeoff management across channels to maximize total business impact. 

Working closely with the BD team, Category teams, Channel teams, and Franchise Operations Managers, this role enables highquality omnichannel planning, performance tracking, and issue resolution. The role does not directly own channel execution, but is accountable for ensuring plans across channels are aligned, integrated, and effectively delivered through the franchise system. 

What You’ll Do for Us 

• Partner with Category and Channel teams to translate brand, portfolio, and commercial strategies into aligned omni channel priorities and plans. 

• Support the BD Head in driving disciplined omni channel planning, sequencing, and prioritization across channels and initiatives. 

• Provide analytical and business insights to inform trade off decisions, investment focus, and resource allocation across channels. 

• Perform other job-related duties as assigned, in response to evolving business needs and market dynamics.  

Key Responsibilities: 

• Integrate Category brand, price, pack, and portfolio strategies with Channel execution plans to create coherent omni channel business priorities. 

• Support integrated planning processes (e.g. ABP, in year re planning), ensuring alignment across channels and visibility of inter dependencies, overlaps, and risks. 

• Monitor omni channel performance against agreed objectives and KPIs, identify gaps and execution conflicts, and support corrective actions in collaboration with Channel teams and Franchise Operations Managers. 

• Facilitate cross channel discussions to resolve priority conflicts and ensure alignment with overall business objectives rather than siloed channel optimization. 

• Coordinate with Marketing, Commercial, Finance, Supply Chain, and COE teams to ensure integrated plans are supported by appropriate tools, data, and execution capabilities. 

• Capture best practices, insights, and learnings from market execution and feed them back into planning, playbooks, and future cycles. 

Requirements & Qualifications 

• Bachelor’s degree or above in Business, Marketing, Finance, or a related field. 

• 10+ years of experience in commercial planning, franchise operations, channel management, or business integration roles within FMCG or consumer goods industries. 

• Strong understanding of channel dynamics, RGMX principles, and system economics. 

• Proven ability to work across complex, matrixed organizations and influence without direct authority. 

• Strong analytical, problem solving, and communication skills. 

• Fluent in both Mandarin and English, with the ability to operate effectively in a business environment. 

What We'll Do for You  

• Opportunity to work at the center of omni channel business integration within Franchise Operations. 

• Development of strong system level business and influence capabilities. 

• Access to resources and management programs that give you the resources to continually develop your skills and knowledge.