Director of User Acquisition

How you’ll be impactful:
As the Director of User Acquisition for Keen, you will be the primary architect of growth for our most iconic flagship brand. You will be impactful by steering a high-velocity acquisition engine that connects millions of people with the world’s best spiritual advisors across web and mobile platforms. By blending "player/coach" leadership with an AI-forward approach to Search and Paid Social, you will directly scale Keen’s market leadership and empower more people to find the guidance they need.

Please note: This role will require being in our SF office at least 3 days per week (Tuesday-Thursday).

What you’ll be doing:

• Architect Keen’s Growth Engine: Own the end-to-end strategy and execution for a multi-million dollar monthly budget. You’ll optimize a sophisticated mix of Google Search, Meta, TikTok, and Apple Search Ads, while aggressively testing emerging and experimental channels to find our next big win.
• Drive Mobile & Web Synergy: Optimize the user journey across both the Keen web experience and our mobile app, navigating the complexities of cross-platform attribution and post-IDFA tracking.
• Lead as a "Working Lead": Transition effortlessly between high-level vision and "hands-on-keyboard" execution. You’ll audit account structures, launch high-stakes campaigns, and ensure technical excellence by staying close to the data.
• Drive Measurable Efficiency: Move the needle on Keen’s bottom line by delivering consistent improvements in CAC and LTV/CAC ratios. You will foster a culture of "test and learn," overseeing rigorous A/B testing across creative assets, landing pages, and audience segmentation.
• Cross-Functional Partnership: Act as a strategic partner to Finance and Product teams. You will provide the executive suite with high-clarity, data-backed insights into unit economics, ensuring our UA spend is always fueling long-term, sustainable growth.

What you’ll need to be successful:

• Experience: 8+ years in performance marketing, specifically within high-volume B2C marketplaces, with a proven track record of managing $1M+ monthly spend.
• Education: Bachelor’s degree in Marketing, Business, Mathematics, or a related quantitative field preferred.
• Technical Mastery: Deep, "under-the-hood" expertise in Google Ads (SEM) and Paid Social (Meta/TikTok), along with experience using MMPs like AppsFlyer or Adjust.
• The "Player/Coach" DNA: You don't wait for a playbook—you write it. You are a major self-starter who is as comfortable building a complex spreadsheet as you are presenting a 12-month growth roadmap to leadership.
• AI-Forward Mindset: You actively use AI tools to automate workflows, optimize creative production, or analyze large datasets to gain a competitive edge.

Perks & Benefits:

• Opportunity to work alongside a friendly, talented, and highly collaborative team
• Premium medical, dental, and vision insurance 
• Generous holiday and PTO policies (including Birthday PTO!)
• Summer Fridays
• Technology stipend
• 401k matching program 
• Lunch 
• Wellness allowance 
• Training and development opportunities and allowance 
• Fun and inclusive in-person and virtual events

Pay Transparency:
The US base salary range for this full-time position is $160,000-$180,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Candidates must have valid work authorization. This role does not sponsor or support new or transferred H-1B, F-1, OPT, STEM OPT, or any other visas.