WHAT’S IN IT FOR ME?
Enjoy complimentary and discounted access to Blue Mountain attractions for you and your family, including the Adventure Park, private beach, gondola, hiking, and preferred golf rates.
Save on meals across resort restaurants and cafés, including Starbucks.
Receive exclusive discounts at all Blue Mountain-owned retail stores.
Work in an inclusive environment that values diversity, equity, and well-being, with access to free therapy and wellness resources.
Join a vibrant team community with employee events all summer, including but not limited to Sunset Hikes, Under the Big Top, Ice Cream Day and more.
FULL-TIME, YEAR-ROUND WITH HEALTH AND DENTAL BENEFITS
SALARY RANGE OF $100,000 to $125,000
In addition to base salary, this position is eligible for a discretionary bonus.
Any bonus awarded is determined by the Company and is not guaranteed.
What Will I Be Doing?
The Director of Sales is a key member of the Sales team and sets standards to deliver exceptional Sales experiences. The Director leads, motivates, and inspires the team to achieve ambitious goals by fostering a high performance, accountable, and engaged culture aligned with organizational objectives. You’ll design and lead our Group and B2B Sales strategy across Recreation, Lodging, and Food & Beverage, working together with Marketing, Revenue Management, and Operations. Together, you will identify new revenue opportunities, fine-tune yield performance, and help shape memorable products that balance guest value, market share, and margin.
Forecasting, developing, and managing annual sales goals and quotas across Recreation, Lodging, and Food & Beverage to drive strong, sustainable revenue.
Monitoring market trends, supply and demand, economic indicators, and competitors to keep pricing, product mix, and sales strategies sharp.
Proactively adjusting selling prices based on costs, demand, and competitive insights to optimize volume and yield.
Designing and maintaining a structured, efficient lead distribution process that matches opportunities with seller capacity for faster follow-up, higher conversion, and better revenue outcomes.
Championing disciplined account management practices so our top accounts feel valued, engaged, and eager to return year after year.
Creating and overseeing incentive programs that motivate the team, reward results, and drive revenue growth.
Keeping a pulse on emerging sales, product, and experience trends—then turning those insights into growth opportunities in domestic and international markets.
Mentoring and developing the team to deliver exceptional quality, accuracy, productivity, and truly revolutionary service experiences.
Building strong partnerships across departments to deliver seamless, memorable guest experiences.
Ensuring the Sales division operates at peak effectiveness through clear accountability, quality standards, policy compliance, and target achievement.
What Do You Need From Me?
Bachelor's degree preferred
At least ten years of sales experience in recreation industry, ski industry or hospitality, with 5-7 years in management. Experience in sales and service in recreation and ski/hotel is preferred.
Exceptional negotiation, presentation, organization, and multitasking skills
Strong computer skills and experience working with applications such as Salesforce (Delphi)
High degree of creativity, organizational and process-management skills
Self-motivated and competitive with strong interpersonal skills
*This role is being posted to fill a vacant position
AUTHENTICITY | EMPOWERMENT | COLLABORATION | PURPOSE
BLUE MOUNTAIN RESORT COMPANY OVERVIEW
Blue Mountain Resort is Ontario’s largest mountain resort. Nestled on the shores of Southern Georgian Bay, on the traditional territory of the Anishinabek Nation: The People of the Three Fires known as Ojibway, Odawa, and Pottawatomie Nations. Only 90 minutes outside Toronto, Blue Mountain has become the four-season outdoor destination of the North. Blue Mountain is owned by Alterra Mountain Company.
ALTERRA COMPANY OVERVIEW
Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world.
Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, Alterra Mountain Company exists to shape the future of mountain adventure.