Director of Sales & Marketing

Choice Hotels International, Inc (NYSE: CHH) is one of the largest lodging franchisors in the world. A challenger in the upscale segment and a leader in midscale and extended stay, Choice® has more than 7,400 hotels, representing over 625,000 rooms, in 45 countries and territories. A diverse portfolio of 22 brands that run the gamut from full-service upper upscale properties to midscale, extended stay and economy enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® loyalty program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com. 

The ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity are key to our success in inspiring Loyalty, Growth, and the Hospitality Spirit.

Our managed hotels portfolio includes Radisson Blu, Radisson, Radisson Red, Park Plaza, and Country Inn & Suites by Radisson.

Country Inn & Suites by Radisson, San Diego North

5975 Lusk Blvd

San Diego, CA 92121

Country Inn & Suites by Radisson, San Diego North is seeking a dynamic Director of Sales & Marketing to lead revenue strategy, drive market share growth, and elevate our presence within the competitive San Diego North market. We are looking for a strategic sales leader who thrives on building high-performing teams, cultivating key relationships, and delivering measurable results.

Our 180-room hotel features 5,000 square feet of versatile meeting and event space, on-site dining, fitness center, and full-size pool facility—positioning us as a premier choice for corporate, group, and leisure travelers.

As part of the Owned/Managed Hotel Division of Choice Hotels International, we offer strong internal growth opportunities and the support of a recognized global hospitality organization.

Salary range starts from $115,000 - $135,000 + quarterly bonuses and incentives.

Position Summary:

As Executive Leader of the property sales department, you will be responsible to drive all

top line revenues in assigned hotel with leadership, revenue management, and marketing/sales.

Responsibilities:

Serves as authority on sales processes, contracts, sales platforms and liaison for hotel’s collaboration

• Participates in the development of the hotel’s business strategies
• Participates in the development and implementation of sales strategies that support achievement of the hotel’s goals
• Provide leadership, onboarding, coaching and sales training to select sales managers
• Exemplifies excellent written and oral communication skills with all stakeholders, including ownership
• Achieves market share and revenue goals by directing the group, catering and banquet, negotiated/corporate/BT, and transient sales departments’ strategies and personnel

Maximizes revenue and market share:

• Uses data and technology to analyze, approve and drive sales across all revenue disciplines
• Develops and deploys sales and marketing strategies and personnel designed to maximize revenue opportunities and efforts
• Highly engaged participant in hotel’s strategy team, driving yield management strategies for the hotel
• Produces data and understands all trends and data including STR report data to align efforts
• Interprets sales feeders/drivers to deploy all marketing strategies including paid advertising, trade show travel, social media plans and other customer engaging marketing efforts
• Maximizes productivity while coaching sales team on sales techniques, optimizing sales tools and ensuring that strategies are aligned with the hotel’s market share goals
  • Develops yearly business plan, marketing calendar and budget with monthly updates on revenues and expenses in collaboration with the Executive Committee
  • Develops, reviews and implements annual, quarterly and monthly sales goals for sales team which are aligned with the hotel’s overall revenue goals
  • Monitors call productivity and revenue goals for each team member by tracking results

Participates in the development and implementation of business strategies for the hotel which are aligned with Choice Hotels International’s overall mission, vision values and strategies

• Develops, implements and leads strategies for achieving each individual’s and overall team sales goals aligned with hotel’s goals
• Creates an environment that provides employees with the tools, training and environment they need to deliver the service brand behavior and teamwork
• Communicates and reinforces the vision for customer service to all managers, supervisors and employees
• Monitors status regularly and adjusts strategies as appropriate
• Continually improves hotel sales and adheres to Country Inn & Suites brand standards
• Creates an environment that encourages employees to provide the service brand behavior, hospitality and teamwork
• Exemplify minimum requirements of the 100% Guest Satisfaction Guarantee that are in place and understood by all employees by developing customer feedback avenues (soliciting input, reports, etc.) and focusing management team on identifying trends and developing and implementing solutions

Develops and implements strategies and practices which support employee engagement

• Partners with Human Resources to attract, develop and retain the right people to support the strategic priorities of the market
• Directs the development and implementation of strategies and practices which support employee engagement throughout the hotel
• Oversees all facets of human resources management including recruitment and selection, training & development, compensation, recognition and performance management of the workforce
• Takes active role in recruitment and selection of qualified candidates
• Communicates performance expectations and provides employees with on-going feedback
• Provides employees with coaching and counseling as needed to achieve performance objectives and reach their fullest potential
• Drives employee engagement through the creation and implementation of departmental action plans

Creates 100% guest satisfaction by providing the Country Inn & Suites experience through performance that demonstrates the standards of genuine hospitality and exceeding guest expectations.

• Provides employees with the training and resources they need to maximize employee engagement and deliver Yes I Can! service and teamwork
• Participates in the development and implementation of business strategies for the hotel which are aligned with Country Inn & Suites’ overall mission, vision values and strategies
• Communicates and reinforces the vision for customer service to all managers, supervisors and employees
• Creates an environment that encourages employees to provide the service brand behavior, hospitality and teamwork
• Ensures that all minimum requirements of the 100% Guest Satisfaction Guarantee are in place and understood by all employees
• Ensures that the hotel delivers 100% Guest Satisfaction by developing customer feedback avenues (soliciting input, reports, etc.) and focusing management team on identifying trends and developing and implementing solutions
• Creates an environment that provides employees with the tools, training and environment they need to deliver the service brand behavior and teamwork

Performs other duties as required by Management to provide 100% Guest Satisfaction and genuine hospitality to our Guest

Responsibility #1 (75%):

Directing and establishing sales goals and customer relationships that align with the monthly, quarterly, and annual forecast. Providing direction and coaching to team on meeting and exceeding deliverables.

Responsibility #2 (20%):

Providing exceptional communication to Executive Committee, Corporate and Ownership to ensure developments, goals and demands are being met as business needs evolve.

Responsibility #3 (5%):

Attend networking events, participate in community involvement opportunities, and serve as a strong presence for hotel service and brand advocacy.

Requirements/Skills:

• High school diploma required, bachelor’s degree preferred minimum five years sales management experience within hotel industry
• Minimum two years at an upscale brand in past five years in sales management
• General knowledge of contract laws
• Experience managing owner relationships
• Experience managing a team
• Able to resolve conflicts; guests, supervisor and employee
• Able to collaborate effectively with other hotel employees and managers to ensure teamwork
• Ability to interpret and implement strategies based on reviews of STR, TravelClick/Kalibri Labs, GDS audits, Online Booking tools
• Expert computer skills including Microsoft Office suite, Delphi and/or Opera Cloud, including Catering and Convention Services deliverables
• Knowledge of hotel operations including preparation of business plans, budget forecasting, quality assurance program, hospitality law, and long-range planning
• Ability to travel

Physical Demands:

• Required to stand, sit, and walk for extended periods of time
• Lift, carry, or otherwise move and use of force or exertion up to 75 lbs.
• Use of manual dexterity of common office equipment, such as but not limited to, computers, printers, phones etc.

Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity are key to our success in inspiring Loyalty, Growth, and the Hospitality Spirit.

Choice Hotels International is an equal opportunity employer and affirmative action employer. Employment practices and decisions are not influenced by an applicant’s race, color, religion, sex, national origin, age, sexual orientation, gender identity or express, disability veteran status, genetic information or any other characteristic protected by law.

In compliance with the Immigration Reform and Control Act of 1986, this offer of employment is conditional upon your presenting documents verifying your identity and legal authorization to work in the United States.  All offers of employment are conditional upon the satisfactory completion of a background check and E-Verify.