Director of Sales & Marketing, Canada

The Director of Sales and Marketing, Canada is directly responsible for driving national and regional, sales and marketing for OEM and Wholesale markets in Canada, as well as overseeing all functions of the sales and marketing operations for Watts and Bradley Brands. This individual achieves quarterly/annual sales goals, developing distribution channels, building strategic business relationships, and providing vision for all sales and marketing strategies and their execution. This position is also responsible for containing the costs of selling in order to achieve predetermined profit yields. They support all marketing efforts made by the marketing department to promote all Watts corporate brand products, services, image and mission statements. This individual will serve as the subject matter expert in all marketing and sales related activities through various Canadian channels with the objective of motivating, driving and assisting in the attainment of sales. The Director of Sales and Marketing, Canada in conjunction with their staff, also launches and manages new products, services, and associated brands including tekmar, to meet profitability goals through effective sales and marketing programs. They will also be responsible for providing executive leadership and management of the company’s sales and marketing organization activities in Canada which include: national corporate accounts, buying groups, partner/channel and product marketing. The Director of Sales and Marketing, Canada will drive the company’s efforts to position itself as a leader in its market and to achieve its revenue goals.

The Job:

• Assume overall responsibility for all sales and marketing functions for the Canadian operations.
• Develop, administer and maintain a comprehensive sales and marketing program that ensures continued growth and industry leadership.
• Provide vision and leadership that encourages growth and safeguards the assets and financial viability of the company.
• Demonstrate and encourage teamwork and cooperation with all staff
• Uphold the Statement of Values as established by the owners.
• Work with senior management and accounting staff to establish annual sales and expense budgets.
• Provide written and verbal reports on sales and marketing activities in all locations on an ongoing basis and other written reports as requested from time to time.
• Establish, with the assistance of the Sr. VP Sales, Americas, certain performance goals such as sales, profit margins and expense ratios.
• Be a role model for the company culture.
• Implement strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plans, and related product positioning.
• Oversee marketing communications including branding, public relations, trade shows, seminars and events collateral materials, analyst and market research management.
• Oversee product sales and marketing in Canada including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support.
• Work with the Watts executive team members to identify and develop strategic alliances.
• Develop and manage the company’s sales budget.
• Develop and track metrics and success criteria for all sales programs and activities.
• Act as spokesperson for the company at Canadian industry events.
• Devise and deploy all sales goals and objectives across the organization, including the preparation of sales quotas and budgets.
• Manage the Canadian sales team and agency network.
• Develop and implement annual sales plans, policies, and programs for all sales managers.
• Manage the activities and performance of all sales, including regional managers, agencies and staff.
• Conduct analysis to manage sales and marketing performance against corporate objectives and market developments.
• Develop and implement distribution strategies, negotiate national and buying group rebate and marketing allowance agreements, and other growth opportunities.
• Create product segmentation strategies where needed, to maximize business opportunities across various sales channels.
• Develop, manage, and nurture new business accounts and partnerships to accomplish profit and volume goals.
• Maximize relationships with key wholesale partners.
• Conduct regular analysis on pricing effectiveness and recurring trends; create actionable item lists based on findings.
• Assume responsibility for other projects and duties as assigned by Sr. Vice President, Sales or Company management.
• Responsibility directly tied to Watts Values - Integrity, Accountability, Continuous Improvement, Transparency.
• Travel Requirements: Must be willing and able to travel within Canada and the USA, up to 60%.

Working Conditions:

While performing the job duties, you will be working in an office environment. You will be required to work in the office at the Burlington location three days per week (Monday – Wednesday) and can work remotely two days per week (Thursday and Friday).

Physical Requirements: Specific physical abilities required for this position include, but are not limited to:

• Ability to remain seated at a desk or workstation for extended periods.

• Ability to perform repetitive tasks like typing on a keyboard or using a mouse for extended periods.
• Ability to physically move around the office, organize or transport files, packages, or other office-related materials.

• Ability to read documents, use a computer, and perform data entry tasks.
• Ability to communicate clearly with management and coworkers, particularly in meetings or phone calls.

• Ability to operate standard office equipment such as computers, printers, phones, and copiers.
• Ability to occasionally lift and carry light objects (up to 15-20 pounds), such as office supplies, documents, or small equipment.

General Applicable Company Competencies

• Commitment to Watts’ values of integrity, accountability, continuous improvement and innovation, and transparency.
• Punctuality and dependability.
• Ability to be flexible and adapt to changing work priorities and stressful conditions.
• Adherence to all personnel policies, procedures, and standards of process as implemented by Watts.
• Maintain productive and collaborative relationships with other Watts employees.

What You’ll Need:

• Fifteen (15) or more years of sales and marketing experience in comparable industries with ten (10) or more years in a senior management and sales position.
• Substantial experience working with business and the plumbing and heating industry.
• Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.
• Ability to work collaboratively with colleagues and staff to create a results-driven, team oriented environment.
• Ability to plan and manage at both strategic and operational levels.
• Strong strategic planning and analysis skills in sales, marketing, and business (competitive) strategy.
• Extremely effective public speaking skills and presence.
• A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills.
• Client focus and ability to work under pressure.
• Regular travel required; as deemed appropriate to drive sales.
• Valid Driver's License and ability to travel within Canada and the USA as required.
• Post-secondary education or equivalent experience.
• Understanding of and adherence to applicable laws, codes, policies, regulations, and safety practices and procedures, as applicable.
• Must successfully establish employment eligibility and satisfactorily complete background checks, including [insert checks], as a condition of employment.