Director of Sales

What you’ll do

Drive bus sales and market expansion

· Build and execute scalable sales strategies across Colorado, Illinois, Arkansas, Kansas, Missouri, and Oklahoma.

· Own pipeline, forecasting, pricing discipline, and bid/RFP strategy to increase win rate and margin.

· Partner with OEMs and suppliers on allocations, promotions, demos, and inventory plans; coordinate demos and trade-ins.

Expand parts and service

· Manage local team's customer outreach, sales tracking and areas of emphasis.

· Work with the leaders in Parts and Service to develop strategies to increase maintenance contracts, extended warranties, mobile service, and seasonal/parts kits.

· Work with the Parts and Service teams to run targeted parts campaigns (filters, brake kits, electrical, safety) and improve fill rate, lead times, and inventory turns.

· Align with Service on capacity planning, labor strategy, and upsell pathways.

Drive commercial growth

· Strengthen strategic sales capabilities across all locations

· Unlock new revenue streams through innovative channels and market opportunities

· Improve channel performance and deliver scalable growth initiatives

Build partnerships that matter

· Work closely with Beacon platform operations to identify and deliver real efficiencies together.

· Oversee development of long-term relationships with OEMs, school districts, contractors, and municipalities.

· Work with local teams and oversee negotiation of complex bids and contracts that enhance uptime and fleet readiness.

· Represent MBS as a trusted voice in supporting school transportation operations.

Lead with accountability

· Set and monitor KPIs for units sold, parts/service revenue expansion, margin, and attachment rates.

· Enforce CRM rigor (HubSpot or similar) and deliver clear weekly/monthly reporting.

· Recruit, coach, and develop a high-performing team.

Customer satisfaction and quality

· Implement and maintain customer satisfaction tracking and prioritized issue resolution to improve retention and loyalty.

You’ll know you’re a fit if this is you…

· 5+ years leading dealership, commercial vehicle, or fleet sales across multi-state operations

· Track record of growing parts & service and creating bundled offers

· Expert in strategic sales and commercial growth—optimizing channels and unlocking new revenue streams

· Skilled in go-to-market strategy, pricing, RFP/bid management, and CRM execution

· Data-driven, analytical approach to boost performance

· Collaborative leader who brings energy, empathy, and a customer-first mindset

· Innovative thinker focused on scalability and impact

How you’ll measure success

· Growth in new and used bus units and margin

· Parts and service revenue up; more service/parts per bus sale

· Higher bid/RFP win rate and stronger margins

· Accurate forecasts and full CRM adoption

· Faster, standardized sales processes and better conversion rates

· Revenue from innovative channels and market opportunities

· Increased share of wallet and account penetration

· Positive ROI on strategic growth initiatives

Compensation

Competitive base + performance bonus; comprehensive benefits.

Equal opportunity

Beacon Mobility is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Beacon Mobility makes hiring decisions based solely on qualifications, merit, and business needs at the time.