Director of Product Marketing

TurboTenant is searching for a passionate and experienced Director of Product Marketing to rapidly accelerate our growth through our Go-To-Market strategies and lifecycle marketing efforts. We're seeking a dynamic leader who can manage a talented team of marketers and to partner with our product org to connect our innovations and our over 900k landlords!

At TurboTenant, we're dedicated to empowering DIY landlords with exceptional software solutions. We've achieved remarkable success in creating industry-leading property management tools, and we're excited to expand our reach to every landlord in the USA.

The ideal candidate will spearhead our GTM strategies and improve adoption rates of features, collaborating across multiple teams across the company. You will play a pivotal role in bringing new features to market while understanding our users at a core level so you can engage with them at the right place and right time to showcase the right features to help them succeed.

If you have a proven track record of leading product marketers to new levels, then apply today and help us make TurboTenant a household name!

As the leader of the Product Marketing team, you will:

• Own growth metrics: Drive adoption and acquisition KPIs, continuously optimizing the end-to-end commercialization funnel to accelerate business growth.
• Lead lifecycle marketing strategy: Develop and execute lifecycle initiatives to engage and convert landlords with targeted, timely messaging.
• Oversee go-to-market execution: Direct TurboTenant’s go-to-market strategy for product launches, feature releases, and major improvements, ensuring impactful delivery and adoption.
• Align marketing and product strategy: Serve as the primary strategic partner to Product leadership, ensuring tight alignment between marketing initiatives and product development priorities.
• Champion customer insights: Lead and participate in user research to inform product, marketing, and company-wide initiatives.
• Identify monetization opportunities: Uncover and communicate opportunities to drive revenue growth across product lines and company offerings.
• Lead and develop high-performing teams: Manage, mentor, and inspire Product Marketing team members to deliver high-impact work that supports company-level goals.

To be successful in this role, you must:

• 5+ years of experience commercializing software products 
• 5+ years of experience in Product Marketing, including 3+ years directly managing a team of Product and/or Lifecycle Marketers.
• 3+ years of experience working in a startup environment, especially change management and initial positioning and messaging design 
• Has brought several products to market successfully through multiple channels 
• Expertise in using complex customer and market data to build compelling business cases for new product investments and GTM strategies.
• PMA or Pragmatic Certification (TurboTenant to support)
• Able to prioritize expertly according to company goals 
• Experience with positively contributing to company strategic planning 
• Consistent experience hitting goals 
• Masterful at writing impactful copy 
• Experience in Intercom, or other in-product messaging tools 
• Experience with CRMs, audience segmentation, and automation
• Skilled with deck-building, presentations, and public speaking
• Has a playbook for project management 
• Demonstrated ability to manage a P&L perspective for product launches, including modeling business impact (ARR/ROI) and tracking post-launch results.

Bonus points if you have experience in any of the following areas:

• Experience in the real estate or proptech industry
• Have experience managing a property or you are a landlord

TurboTenant's marketing team is located in Denver, Colorado. This role will be hybrid, as face-to-face time is an important aspect of the TurboTenant culture, and this role will be expected to be in person in Denver 3 times per week on (Tuesday, Wednesday, and Thursday). You are more than welcome to come into the office on other days if you want. #LI-Hybrid

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