Director of Marketing - Part time

Overview: Who We Are

HWL is a company that comes to the market with deep expertise from leading healthcare GPOs and supply chains, workforce management software providers, healthcare delivery organizations, cutting-edge technology organizations, and leading staffing agencies. Our workforce solutions deliver results that lower overall costs, produce higher-quality staff, and increase visibility into overall labor activity and metrics.

Through proprietary next-generation technology and customizable MSP services, HWL delivers a vendor-neutral Total Talent Acquisition solution that lowers overall labor costs while reducing administrative burden. 

HWL achieves remarkable success by forging deep partnerships founded on integrity, accountability, and trust. Our company welcomes innovative thinkers who desire to work with a team that consistently displays kindness and empathy and promotes individual and collective growth.

The Director of Marketing will be responsible for developing and executing a comprehensive marketing strategy that enhances brand awareness, drives engagement, and supports revenue growth. This role oversees branding, content strategy, social media, digital marketing, trade shows, public relations, and website management. The ideal candidate is a strategic thinker with a hands-on approach to execution, ensuring consistency and impact across all marketing channels.

Essential Functions

• Brand Management – Maintain a strong, consistent brand identity across all channels.
• Content & Messaging – Oversee creation of website copy, blogs, white papers, and marketing collateral.
• Social Media & Digital Presence – Manage strategy and engagement aligned with business goals.
• Website & SEO – Drive updates, UX improvements, and SEO for visibility.
• Events & Trade Shows – Plan and execute industry events to maximize exposure.
• Public Relations & Thought Leadership – Build media relationships and position the company as an industry leader.
• Lead & Demand Generation – Partner with sales to deliver campaigns that generate qualified leads.
• Analytics & Performance – Set KPIs and optimize campaigns using data insights.
• Team Leadership – Hire, develop, and lead a high-performing marketing team.
• Relationship Management – Foster strong internal and external partnerships.

Core Values

• Others First – Put others before self
• Wisdom – Do the wise thing
• Growth – Keep getting better

Disclosures