Director of Growth

About the Company:

10Beauty is a robotics startup based in Burlington, MA. We have raised over $75M from leading venture firms and celebrity investors to build the world’s first fully autonomous manicure machine. We have pre-sold our first 850 machines to some of the most iconic brands in America, including Ulta Beauty and Nordstrom. In November 2025, we launched our first robot at Ulta Beauty in Everett, MA. We are a fast-growing team of 65+ people with deep experience in robotics, product, and operations. Join us and help shape the future of beauty and consumer robotics.

Introduction:

We are looking for a Director of Growth to build and lead how 10Beauty acquires, engages, and retains customers across our first live locations and beyond. This is a hands-on, high-impact role for someone who thrives at the intersection of brand, performance marketing, experimentation, and analytics.

You will not inherit a large team or a finished playbook. You will help create it!

Why now? We are launching our first 30 to 50 machines in businesses this year and need someone to own the goal of finding the most effective and scalable ways to drive awareness, first bookings, repeat visits, and long-term customer loyalty at each location.

You will own budget, strategy, and execution as you help determine what our growth engine looks like in 2026, so that we can scale confidently to thousands of locations in 2027 and beyond.

What You'll Do 

• Own and execute the full-funnel growth strategy - developed in lockstep with Brand - across awareness, acquisition, conversion, retention, and referral
• Collaborate with Brand team on development of the full consumer journey, ensuring that neither growth nor brand is upstream or downstream from the other
• Build and scale acquisition channels across paid social, search, partnerships, email, and local activation, while ensuring all tactics are consistent with brand identity and positioning and support brand-building objectives
• Lead performance marketing with a strong focus on CAC, ROAS, conversion rate, repeat rate, and customer lifetime value
• Design and run rapid experiments across landing pages, offers, and lifecycle campaigns, with creative and messaging direction developed in collaboration with brand
• Build retention and CRM programs that increase engagement, repeat usage, and loyalty
• Partner closely with operations, product, sales, and leadership to improve customer experience and drive growth at the site level
• Own growth analytics, reporting, attribution, and KPI tracking to inform decisions and resource allocation
• Co-create (with brand and customer teams) the playbook for launching new sites and cities, ensuring local growth activation reflects brand standards in every market and supports retail partner relationships
• Provide strategic input re:including audience fit, reach, and performance benchmarks to help inform brand's influencer selections and creative

What You Have 

• 5+ years of experience in growth marketing, demand generation, or performance marketing
• A track record of driving measurable customer growth in a startup or high-growth consumer business
• Strong analytical instincts and comfort using data to make decisions quickly
•  Proven ability to drive performance and brand equity
• A highly hands-on approach and willingness to personally build, test, launch, and iterate
• Strong judgment, strong ownership, and the ability to thrive in ambiguity
• Experience with physical retail, multi-location businesses, beauty, wellness, hospitality, or consumer services is a plus