Director of Digital Content, Marketing and Loyalty

Jerry’s Enterprises, Inc. has an outstanding opportunity for a Director of Digital Content, Marketing and Loyalty leader. The Director of Digital Content, Marketing and Loyalty will lead the strategy and execution of our digital ecosystem to drive brand engagement, customer acquisition, conversion and long-term loyalty. This role is responsible for shaping a cohesive, data-driven digital approach across content, performance marketing, and loyalty programs – ensuring a consistent and customer-centric experience across all owned and paid channels. *This is NOT a remote position*

Reports To: Vice President of Operations – Jerry’s Foods

Location: Corporate Office - Edina, MN

Classification: Full Time Exempt

Rate of pay: $110,000 - $150,000 / year, based on experience

Hours: Monday – Friday with occasional weekend work required

Jerry’s work perks:

• Health / Vision / Dental Insurance
• Paid Time Off
• 401K + match
• Store Discount
• Hybrid work schedule
• Discretionary bonus
• Monthly phone stipend

Qualifications:

• Proven experience leading digital content, performance marketing, and loyalty initiatives at scale
• Demonstrated success managing teams, budgets, and complex, cross-functional programs
• Experience with CRM (Customer Relationship Management), marketing automation, CMS (Content Management System), and analytics platforms
• Strong critical thinking and data analysis skills
• Strong process improvement skills
• Proven partnering skills

Key responsibilities:

• Define and lead the digital content strategy across web, email, mobile, social and emerging channels
• Oversee content planning, creation, governance, and optimization to ensure brand consistency and quality
• Lead digital marketing strategy including paid media, SEO/SEM, email marketing and social platforms
• Oversee and evolve customer loyalty strategies and programs that drive retention, repeat purchase and value
• Serve as a strategic partner to cross-functional stakeholders, aligning digital initiatives with broader enterprise priorities

Our ideal candidate has:

• A bachelor’s degree in marketing, business communications or related field
• A minimum of 5+ years of progressive experience in digital marketing, content strategy, and/or customer engagement

• Experience driving personalization and customer lifecycle marketing
• A background in e-commerce, subscription, or data-driven consumer businesses

Must be able to perform duties with or without reasonable accommodation

Americans with Disabilities Act (ADA)

Jerry’s Enterprises, Inc. will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws.  If you have a disability and require assistance in this application process, please visit the store to which you are applying. 
 

Equal Employment Opportunity (EEO)

In accordance with all requirements of federal, state, and local law, Jerry’s Enterprises, Inc. is an Equal Employment Opportunity employer.  Jerry’s Enterprises, Inc. prohibits discrimination in recruiting, hiring, training, promotion, termination, pay, discipline, transfer, fringe benefits, job training, classification, referral and all other aspects of employment on the basis of age, race, color, creed, religion, national origin, ancestry, sex, pregnancy (including lactation, child birth, or related conditions), physical or mental disability, marital status, familial status, veteran/military status, sexual orientation, gender identity or expression, genetic information, status with regard to public assistance, membership or activity in a local commission or any other status protected by federal, state or local law.

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